As an author for NeONBRAND, I spend the majority of my time studying trends in web content literature. The first thing I look for is a brand’s voice–or the literary tone and style that websites use to project the attitude of their company. Establishing your brand’s voice has everything to do with your audience, online reputation … Continued
Social media is a driving force in internet marketing. Harnessing the potential of this lucrative medium can be tricky. Getting over the hump on your social media presence may take time, however, there are tools to help.
In SEO, it’s important to build up an online reputation that suits your company for optimal success. But what exactly does an ‘online reputation’ mean? An online reputation is the character of business portrayed to potential customers via the internet. Managing a business’s online reputation is important for two major reasons. First, if your online … Continued
Google’s Penguin update is finally here and SEOs anxiously await results of the rollout that began last Friday, October 17. The Penguin algorithm, known unofficially as Penguin 3.0, was released without an official announcement nor any information on the update. It wasn’t until this morning that we heard from Google’s Pierre Far about what we … Continued
Back in 2010, NeONBRAND reported that the world would reach 2 billion internet users by the end of the year, according to the International Telecommunication Union (ITU). Now 4 years later, the ITU expects that we’ll break 3 billion by December 2014. That means 40% of the world is connecting with one another on the … Continued
A shared keynote at this year’s Pubcon reminded SEO companies that smart marketing is all about helping consumers. Businesses that share valuable, original content with consumers are achieving marketable success. In a sense, winning SEOs practice “the more you give, the more you shall receive.” NeONBRAND takes a look on how this helpful strategy can improve your business. … Continued
The 2014 U.S. Search Awards were held on Wednesday, October 8th during Pubcon at the Las Vegas Strip’s iconic Treasure Island Hotel. Representative judges from a number of digital marketing companies, including FMB Media and Omni Marketing Interactive, named a total 20 recipients at the biggest US Search Awards celebration yet. U.S. Search Awards Big Wins Taking … Continued
Home Depot’s crushing data breach this September has put billion dollar corporations on their toes. Beginning in April of this year, the malware known as Mozart–a corporation specific computer contaminate–went on a 5 month infiltration of Home Depot’s cybersecurity system. Experts project over 56 million customers were affected. That’s over 15 million more than last December’s … Continued
In the professional blogging world you can’t afford poor grammar. With major search engines like Bing implementing grammar analytics to rank blogs amongst the good and the bad, your blog could benefit from grammar assistance. If your blog is in desperate need of editing, there are online grammar tools that can make revising fast and … Continued
Many business owners think they own their brand, but in fact, that is not the case. A brand is the general public’s image of your business, and you only can hope to influence that image in a way that you want relevant consumers and potential customer in particular to think of your business. One of … Continued
When it comes to creating effective blogs, many people make the mistake of producing fluff and little else, which readers won’t find engaging and in which they quickly will lose interest. If you have blogs that at most keep people looking for only a few seconds, search engine analytics will make note of the relatively short … Continued
When you produce online content for your website, blog, social media or another outlet, the moment you publish the content, you own it. Thank goodness for Copyright Protections. That ownership applies to any content posted online, whether it’s a blog post, photograph, infographic, video or another type of online post. Protecting your online content is … Continued