Establishing Your Brand’s Voice

Establishing Your Brand’s Voice

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As an author for NeONBRAND, I spend the majority of my time studying trends in web content literature. The first thing I look for is a brand’s voice–or the literary tone and style that websites use to project the attitude of their company. Establishing your brand’s voice has everything to do with your audience, online reputation … Continued

Getting over the Hump in Social Media

Getting over the Hump in Social Media

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Social media is a driving force in internet marketing. Harnessing the potential of this lucrative medium can be tricky. Getting over the hump on your social media presence may take time, however, there are tools to help.

Maintaining an Online Reputation

Maintaining an Online Reputation

Reading Time: 3 minutes

In SEO, it’s important to build up an online reputation that suits your company for optimal success.  But what exactly does an ‘online reputation’ mean? An online reputation is the character of business portrayed to potential customers via the internet. Managing a business’s online reputation is important for two major reasons. First, if your online … Continued

Penguin 3.0 Update is a “Refresh”

Penguin 3.0 Update is a “Refresh”

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Google’s Penguin update is finally here and SEOs anxiously await results of the rollout that began last Friday, October 17. The Penguin algorithm, known unofficially as Penguin 3.0, was released without an official announcement nor any information on the update. It wasn’t until this morning that we heard from Google’s Pierre Far about what we … Continued

Internet Users Will Surpass 3 Billion

Internet Users Will Surpass 3 Billion

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Back in 2010, NeONBRAND reported that the world would reach 2 billion internet users by the end of the year, according to the International Telecommunication Union (ITU). Now 4 years later, the ITU expects that we’ll break 3 billion by December 2014. That means 40% of the world is connecting with one another on the … Continued

Smart Marketing: Nourish the Consumer

Smart Marketing: Nourish the Consumer

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A shared keynote at this year’s Pubcon reminded SEO companies that smart marketing is all about helping consumers. Businesses that share valuable, original content with consumers are achieving marketable success. In a sense, winning SEOs practice “the more you give, the more you shall receive.” NeONBRAND takes a look on how this helpful strategy can improve your business. … Continued

2014 U.S. Search Awards Recap

2014 U.S. Search Awards Recap

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The  2014 U.S. Search Awards were held on Wednesday, October 8th during Pubcon at the Las Vegas Strip’s iconic Treasure Island Hotel. Representative judges from a number of digital marketing companies, including FMB Media and Omni Marketing Interactive, named a total 20 recipients at the biggest US Search Awards celebration yet. U.S. Search Awards Big Wins Taking … Continued

Big Companies Suffer Data Breaches

Big Companies Suffer Data Breaches

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Home Depot’s crushing data breach this September has put billion dollar corporations on their toes.  Beginning in April of this year, the malware known as Mozart–a corporation specific computer contaminate–went on a 5 month infiltration of Home Depot’s cybersecurity system. Experts project over 56 million customers were affected. That’s over 15 million more than last December’s … Continued

3 Grammar Sites to Put Your Blog on Top

3 Grammar Sites to Put Your Blog on Top

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In the professional blogging world you can’t afford poor grammar. With major search engines like Bing implementing grammar analytics to rank blogs  amongst the good and the bad, your  blog could benefit from grammar assistance. If your blog is in desperate need of editing, there are online grammar tools that can make revising fast and … Continued

Critical Elements of a Great Brand Logo

Critical Elements of a Great Brand Logo

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Many business owners think they own their brand, but in fact, that is not the case. A brand is the general public’s image of your business, and you only can hope to influence that image in a way that you want relevant consumers and potential customer in particular to think of your business. One of … Continued

Essential Components of Effective Blogging

Essential Components of Effective Blogging

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When it comes to creating effective blogs, many people make the mistake of producing fluff and little else, which readers won’t find engaging and in which they quickly will lose interest. If you have blogs that at most keep people looking for only a few seconds, search engine analytics will make note of the relatively short … Continued

Enforce Copyright Protections Through the DMCA

Enforce Copyright Protections Through the DMCA

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When you produce online content for your website, blog, social media or another outlet, the moment you publish the content, you own it. Thank goodness for Copyright Protections. That ownership applies to any content posted online, whether it’s a blog post, photograph, infographic, video or another type of online post. Protecting your online content is … Continued