Here’s the thing about social media marketing: It only works when you do. If marketing was easy, businesses wouldn’t spend billions of dollars every year hiring agencies like us to help them get the word out. Starting a successful business looks easy. Until you do it. In a free market, anyone can start a business. That…

Social media marketing strategy involves more than Tweeting a link and raking in the money, as more businesses discover every day. DIY marketing is cost effective, but there’s a major learning curve. It turns out that social media strategy actually requires some, well, strategizing. Just like every other kind of marketing ever, the world of social…