Freelance Content Writer

Underpaid Overachiever: A Content Writer’s Struggle

You’re a great writer with an enthusiasm for learning, project building and generating high-quality content that blows Google’s socks off. And you plan to make kazillions doing it. So is content writing the perfect career for you? It just might be. Content writers are underpaid overachievers who write for the love of writing, not the…

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SEO 101: High Quality Content and Links

Today at Work In Progress, NeONBRAND founder Kenny Eliason presented at the SEO 101 Meetup. Attendees learned how to get their websites to rank highest on Google. Kenny broke website rankings down to a nutshell. For those new to SEO, there are two key ingredients to a high ranking website: high quality content and links. The…

Google SEO
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SEO Tips and Tricks

The beautiful part about search engine optimization is that the core strategies never change, those being producing high-quality content and generating high-quality links. There are tons of ways to produce low-quality content and generate low-quality links, but Google is getting better and better at detecting that garbage. Your safest investment for SEO in 2015 is your…

Maintaining an Online Reputation Helps Your Local SEO

In SEO, it’s important to build up an online reputation that suits your company for optimal success.  But what exactly does an ‘online reputation’ mean? An online reputation is the character of business portrayed to potential customers via the internet. Managing a business’s online reputation is important for two major reasons. First, if your online…

Penguin 3.0 Update is a “Refresh”

Google’s Penguin update is finally here and SEOs anxiously await results of the rollout that began last Friday, October 17. The Penguin algorithm, known unofficially as Penguin 3.0, was released without an official announcement nor any information on the update. It wasn’t until this morning that we heard from Google’s Pierre Far about what we…

Smart Marketing: Nourish the Consumer

A shared keynote at this year’s Pubcon reminded SEO companies that smart marketing is all about helping consumers. Businesses that share valuable, original content with consumers are achieving marketable success. In a sense, winning SEOs practice “the more you give, the more you shall receive.” NeONBRAND takes a look on how this helpful strategy can improve your business….

2014 U.S. Search Awards Recap

The  2014 U.S. Search Awards were held on Wednesday, October 8th during Pubcon at the Las Vegas Strip’s iconic Treasure Island Hotel. Representative judges from a number of digital marketing companies, including FMB Media and Omni Marketing Interactive, named a total 20 recipients at the biggest US Search Awards celebration yet. U.S. Search Awards Big Wins Taking…

Big Companies Suffer Data Breaches

Home Depot’s crushing data breach this September has put billion dollar corporations on their toes.  Beginning in April of this year, the malware known as Mozart–a corporation specific computer contaminate–went on a 5 month infiltration of Home Depot’s cybersecurity system. Experts project over 56 million customers were affected. That’s over 15 million more than last December’s…

3 Grammar Sites to Put Your Blog on Top

In the professional blogging world you can’t afford poor grammar. With major search engines like Bing implementing grammar analytics to rank blogs  amongst the good and the bad, your blog could benefit from grammar assistance. If your blog is in desperate need of editing, there are online grammar tools that can make revising fast and…

Essential Components of Effective Blogging

When it comes to creating effective blogs, many people make the mistake of producing fluff and little else, which readers won’t find engaging and in which they quickly will lose interest. If you have blogs that at most keep people looking for only a few seconds, search engine analytics will make note of the relatively short…

Enforce Copyright Protections Through the DMCA

When you produce online content for your website, blog, social media or another outlet, the moment you publish the content, you own it. Thank goodness for Copyright Protections. That ownership applies to any content posted online, whether it’s a blog post, photograph, infographic, video or another type of online post. Protecting your online content is…

Relevant Content Improves SEO Link-Building

When it comes to link-building for search engine optimization, many online marketers make the mistake of running content that has little chance of being published or that will reach only a handful of relevant readers. The most effective Web links are naturally obtained links coming from sites that have high readership levels among consumers that…

Google ‘Pigeon’ Update Rewards Local Marketing

Google is rolling out yet another (infamous) update with the aim to improve the quality and relevance of search engine results, this time directly affecting local marketing. Although Google has not formally named the newest algorithm update, the online world has dubbed it the “pigeon” algorithm update due to its focus on local SEO search results….

Improve Site Security

Improve Site Security and Search Rankings

Many people don’t correlate site security with search engine rankings, but Google officials recently announced they are going to include site security measures among algorithm considerations for ranking sites. Google officials this month announced they are going to add SSL and HTTPS security protocols to the algorithm ranking signals that ultimately will improve the site…

Don’t Overlook Localized SEO Efforts

When it comes to geographically based search engine optimization (SEO) efforts, many people make the mistake of doing a shotgun strategy that greatly dilutes the effectiveness of their online marketing by not properly targeting the most likely market. Small businesses in particular need to focus much of their online marketing efforts for local communities rather…