Phase One: Planning So you’re ready to jump into the world of endless opportunity that is social media. Awesome. But where to begin? One mistake many businesses make when planning their social media strategy is – well – not planning it at all. In fact, many companies are in such a hurry to establish their … Continued
I’m not sure why you would ever want someone to bounce from your website, but sure. Here are a few ways to make that happen. (If you’re doing any of these on accident? Fix it. Fast.) Have a blurry logo. People will think you are still using Paint on Windows 97, have never heard the … Continued
In the world of social media, determining it’s value may seem to be an impossible task. So how should you value your social media efforts? Social media, leads, and sales. Social media is the ideal place to generate leads, and since leads turn into sales, it is important to know where those sales started. Here are … Continued
Why have videos on your website? Simple: we don’t like to read. It takes too much time. You’re reading this now, but wouldn’t you rather be watching me in a bikini telling you that videos are right for your website? Seriously, though. Your videos will not only create more channel to your website, but people … Continued
Everyone around you is using it, understanding it, and enjoying it. They giggle and say words like hashtag and tweet and all you hear is blah blah blah. So you look at the tweet and all you see is @someone#ImSoConfused#WhatIsThisEvenFor. It’s Twitter this, and Twitter that – What everyone is talking about? Do you feel alone? … Continued
You have a Facebook business page! Congratulations, you’ve joined the ranks of – well, everyone. Getting your mug on the king of social media websites is a big step, but optimizing Facebook for ultimate success and exposure takes a little more strategy than logging in. Make sure that your social media efforts don’t become an … Continued
Don’t worry; we’re not about to give you a Mel Gibson-esque spiel of profanity and insults; the language we’re most offended by these days is plain old English – or rather social media’s interpretation of such. In a day when content is delivered in the blink of an eye (or the rap of the keyboard), … Continued
In case you don’t recall the early 2000’s, we’ll give you a technological recap; Yahoo was a big deal. And though you still may be using the archaic email provider or surfing their old(er)-school search engine (which we doubt), the stats are in – Yahoo just isn’t the giant it used to be. Wondering why? … Continued
Just like the game, the players keep changing, too. At least that’s the case where social media is involved. And when you’re utilizing the social scene for your marketing efforts, you better keep on top of industry changes. And that includes Facebook’s most recent change-up. The social media king will be unveiling their new profile … Continued
As the East Coast regroups from the after-effects of last week’s hurricane, one thing is certain – a storm may close down businesses, stop public transport, and evacuate entire cities, but it sure doesn’t slow down social media. Hurricane Irene, in fact, seemed to prove just how socially in-touch we really are. Warnings and updates … Continued
It may not be the age-old question, but it’s certainly an important one. Who’s using the world’s top social media sites (besides everyone)? Joining the Movement. Last week, President Obama officially joined Foursquare, the popular location-based social networking site. The White House claims that their involvement with Foursquare is natural, with more than 10 million … Continued
Ditch the weather balloons, confetti streamers, and searchlights. Marketing for car dealerships doesn’t have to be gimmicky to work – the digital marketplace has changed the game forever. In the current market, buyers of commodities like cars are more likely to do their research before shopping or buying – and that research is primarily an … Continued
Social media is proven to be incredibly important in today’s digital world. People create accounts for their pet dog, where’s your profile?
If you’ve spent some significant time on a comfy chaise lounge at your therapist’s office, don’t be ashamed (we don’t think you’re a nut job, we promise….). In fact, everything you learned doing couch-time can actually help you in an unexpected way – your social media campaign. Social Media Today writer Bill Rice is opening … Continued
Peanut butter and Jelly, Sonny and Cher, cookies and cream: some things just go together. And when it comes to your business, NeONBRAND is here to find out who and what goes well with your project – with our specialized sponsorship services. Understanding the ins and outs of your business and products is crucial to … Continued
If you needed one more reason to set up your business on Twitter or to get an iPhone, we’ll kill two birds with one stone—well, as long as those birds aren’t tweeting. The popular social media mogul will now be a prime feature of Apple’s new operating system, iOS 5, to be released this coming … Continued
You probably thought the ubiquitous Twitter couldn’t get much more pervasive, right? Wrong! Last week, Twitter announced a new feature – email notifications letting you know when your Tweet receives a reply or someone reTweets you. What’s that mean for you? Now it’s easier than ever to keep your social media current, constantly engage your customers, … Continued
Don’t wait for People’s Most Influential People issue to break out onto newsstands to determine just how much impact you’re having on your fans (and believe us, it’s probably not as much as Lady Gaga has). Sneak Peek App. Sneak Peak, a new web analytics tool from Visibli, measures the amount of influence your Twitter … Continued
In case you haven’t seen the over-crowded flower-shop windows or the glossy ads at the department store fragrance counter, you may not have heard; Mother’s Day is this Sunday. No, we’re not here to remind you to pick up the phone or stamp that envelope (although you should). We’re here to remind you of one … Continued
In case you’re wondering how to launch a presidential campaign in 2011, we may have the answer. Channeling Barack Obama’s affection for social media marketing, Mitt Romney has thrown his hat in the ring – via social media. Social Media exposure. Gone are the days of press releases and CNN interviews. These days, the best … Continued
Step back, Super Bowl ads! Social media is the new player in the ring this year, as the shift toward online advertising continues to take root. According to a new study by the IAB, businesses are pulling funds from their TV advertisements to boost online marketing. Why’s that? Studies show that consumers have a higher … Continued
Think it’s all about the Benjamins? Think again (although a few crisp hundreds never hurt anybody). But as it turns out, integrating social media into business isn’t all about making profits. In fact, that’s one of the least important results around, according to a poll released on Marketing Pilgrim this week. Among the top motivators … Continued
Yeah, we know, this year’s season of The Bachelor is over, but that doesn’t mean we’re ready to stop talking about making connections. That said, ours don’t have much to do with beautiful blondes in bikinis pining after one lone pretty-boy. After all, business is all about making connections with your customers, and we’ll admit … Continued
You know that social media is here to stay when business gurus begin publishing books on the subject. And we’re stoked this week to pick up Larry Weber’s fourth book Everywhere: Comprehensive Digital Business Strategy for the Social Media Era. What can we say – he’s a man after our own heart. Larry Weber Larry Weber … Continued
