With springtime looming around the corner, you may be busy making summer vacation plans, organizing your pantry, or finally getting around to de-junking your garage. So what better time than the onset of a new season to do some serious spring cleaning – virtual style. If it’s been a while since you’ve thought about your … Continued
Are you shirking your business’s Facebook duties based on the excuse that the social media demographic is just too young? Well, that might have been the case a few years ago, but not so in our socially-accepted social world.
By now you’ve likely overheard the buzz that is “content marketing.” Sure, you know that frequent, relevant, and quality content can help attract customers to your website or blog, but do you really understand what content marketing is and how to employ your strategy effectively? If you’re just starting out, it’s good to think outside … Continued
We recently started a new project and as with most new web projects, we needed a new logo. We’ve used sites like 99designs.com and hatchwise.com in the past but had limited success and the price can be a bit high. So this time we decided to come up with something a little different. If you … Continued
We’re not trying to get all politically correct here, but diversity is key when it comes to social media marketing. And we’re not talking about ethnicities, religions, or creeds. We’re talking about your content. Are you posting everyday about a specific product or feature? Are you asking every Friday about weekend plans? Well, we have … Continued
Just like dancing, Facebook posting is all about the timing – and some glitter never hurt, either. So if your business posts aren’t resulting in the engagement you had in mind, maybe it’s time to think about your timing. Your content might be spot-on, but, as any comedian will tell you, those words will fall … Continued
Ever heard the phrase, “I never forget a face?” Well, these days, it would be more correct to say, “I never forget Facebook.” Improving your Facebook posts can mean real money to your bottom line. That’s right, a new study is out and it asserts that people remember Facebook posts and photos with greater clarity … Continued
Recently we were asked to give a presentation at a convention here in town put on by the American Academy of Cosmetic Surgery. We wanted to provide a way for the listeners at the convention as well as any of our followers to be able to see and hear the information again if they wanted. … Continued
Like any good digital marketing firm, NeONBRAND uses Google’s Webmaster tools for tracking our client’s progress in search engines. Although a powerful tool it is, there are some limitations that have to be filled from other sources. A nice feature of Webmaster Tools is their API. I say nice but unfortunately, it is very limited … Continued
Maybe those Mayans are onto something. And if you’re of the mindset that the world as we know it is ending next week, then by all means, DO everything we’ve listed below to watch your marketing strategies flush down the proverbial tube. However, if you’d like to make it your most successful year yet, steer … Continued
These days, your company website is your most valuable marketing tool. Not only is it your own brand evangelist, but it’s the hub of all information relating to your business, your products, and your services. It’s where potential customers “land” when they need more information on either your company or the industry. And – more … Continued
When you’re running a business – especially your own, you probably find that all too often there aren’t enough hours in the day. With payroll, taxes, staffing, operations, products, vendors and countless other factors to worry about, it’s amazing if you can even find the time to actually market your business. Unfortunately, marketing is a … Continued
You’ve heard all the hype about search engine optimization. You know that to register high on search engines, you need to be strategic. And while really delving into the SEO world might require an outside firm or consultant who specializes in search engine readability (hint hint), there are a few things you can do yourself … Continued
Trying to gain some traction on your website? Well, it might help to de-junk. If you’re looking for quick ways to give your site a lift, start off with some good old purging, and make sure your site isn’t committing one of our five cardinal signs below. Five Things you Don’t Want on Your Website … Continued
Murphy’s Law. One of the first things I was taught in film school was Murphy’s law (Anything that can go wrong, will go wrong). When making a movie you have so many people, props, locations and equipment involved something is bound to go wrong. The actor doesn’t have a big enough trailer, the coffee didn’t … Continued
You’ve done your research, implemented your SEO keywords, continue to update your content, but what else can you do to promote your website online? Well, we have a few ideas. Unfortunately, we live in a world where information never sleeps, so your web promotion can’t either. Use a few of our tips below to keep … Continued
So what exactly qualifies a site to be one of the worst websites on the internet? At NeONBRAND, we don’t like to be the bearers of bad news. But that doesn’t mean we can’t offer some constructive criticism now and again. And that’s exactly what we’re doing by showing you the worst websites ever. By … Continued
Who’s Afraid of the Big Bad Social Media? Uh oh… we said the S word. Stop! Don’t head for the door. Social media may seem “trendy,” but it also facilitates the easiest and cheapest exposure you can get for your business. Why then, are so many companies afraid to take the plunge into all things … Continued
It’s hard to believe that it’s been only five short years since Apple entered the mobile phone market with the release of the iPhone. I remember the very first time I saw one. I kept poking it and shaking it like a Neanderthal. Five years later, with 200 million of them sold and over 30 … Continued
Phase One: Planning So you’re ready to jump into the world of endless opportunity that is social media. Awesome. But where to begin? One mistake many businesses make when planning their social media strategy is – well – not planning it at all. In fact, many companies are in such a hurry to establish their … Continued
I’m not sure why you would ever want someone to bounce from your website, but sure. Here are a few ways to make that happen. (If you’re doing any of these on accident? Fix it. Fast.) Have a blurry logo. People will think you are still using Paint on Windows 97, have never heard the … Continued
In the world of social media, determining it’s value may seem to be an impossible task. So how should you value your social media efforts? Social media, leads, and sales. Social media is the ideal place to generate leads, and since leads turn into sales, it is important to know where those sales started. Here are … Continued
Why have videos on your website? Simple: we don’t like to read. It takes too much time. You’re reading this now, but wouldn’t you rather be watching me in a bikini telling you that videos are right for your website? Seriously, though. Your videos will not only create more channel to your website, but people … Continued
Everyone around you is using it, understanding it, and enjoying it. They giggle and say words like hashtag and tweet and all you hear is blah blah blah. So you look at the tweet and all you see is @someone#ImSoConfused#WhatIsThisEvenFor. It’s Twitter this, and Twitter that – What everyone is talking about? Do you feel alone? … Continued
