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Turning Social Media into Real-Life Engagement

Originally posted: June 12, 2015 by Kristen Radford. Leave a comment
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Home » Social Media Marketing » Turning Social Media into Real-Life Engagement

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You already know that social media should be a big part of your overall marketing and branding strategy, but many businesses get confused when it comes to turning Las Vegas social media engagement into real-life, real-world engagement with customers. You might be posting regularly and incorporating social media into campaigns and promotions, but if you’re not creating real-life social engagement, you’re just clogging the internet with noise.

 Social Media is Real-Life?

Here’s how you can turn social engagement into real-life interaction with customers.

Talk With Customers – Not At Them

Too many businesses these days use social media to talk AT their customers; you know how this goes; a business thinks they’re being super social by clogging their social feed with product commercials and promotions. But the key to encouraging real-life social interaction is to create a two-way dialogue online. When you create your messaging, your customer should be the focus. Talk with and about your customers – even sharing their own unique stories (and tying it in with your brand, if possible).

Get out of the Online Silo

It’s easy to separate online promotion from real-life interaction, especially if you’ve got different teams working on each. But your online branding shouldn’t be different than your real-world branding; in fact, the two should support and feed off each other. So if you’ve decided to create a social campaign, that’s great; just make sure you’re not being weirdly silent about it in your brick-and-mortar shop. For example, if you’re offering a discount for liking or posting on your Facebook page, be sure you’re letting people in your physical location know about it too. This way, you’re also aggregating more online followers.

Get in the Mindset

While you might think that engaging with customers online – and offline – is a tactic for marketing, it’s not. This customer engagement should more appropriately be labeled “marketing.” Sure, it’s a bit different than the way advertising has worked in the past, but as a culture, we’ve evolved – and marketing has to. One-dimensional marketing no longer works in our society, so don’t think of engagement as a tactic or ploy – think of it as exactly what it is: today’s marketing.

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Published: June 12, 2015
Updated: August 28, 2021
Headline: Turning Social Media into Real-Life Engagement
Image: Las Vegas Social Media Height: 1080 Width: 1528

Publisher: NeONBRAND https://neonbrand.com
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About the Author
Kristen Radford
Kristen Radford
Kristen Radford Price is a California transplant with a passion for the written word. She has a degree in print journalism and has written for several national publications and media outlets including USA Today, SFGate, The Knot, The Nest and various newspapers and news services nationwide. Serving in roles that span marketing and communications, Kristen has experience working for businesses large and small, providing web content, blogging, whitepapers, video scripts and print collateral. In her (nonexistent) spare time, Kristen loves working out, reading, healthy cooking and hanging out with her husband and baby.
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