This is a paid plugin offered by Yoast, but if you have a brick-and-mortar store and need Local SEO, this plugin is a must! The Local SEO for WordPress plugin generates your address and opening hours information for you using shortcodes. More importantly, the output HTML is all properly wrapped in Schema tags. It’s a … Continued
This one is a no-brainer, the Yoast SEO plugin is my top recommended plugin for SEO optimization. There are a million posts online as to why it’s the best… Just go give one of those a read if you need more information. Yoast offers a premium version of his SEO plugin which does have some … Continued
Among the three main features offered by WP Optimize, our favorite is the link optimization option. Amongst the abilities found in that piece of the plugin are the following: Auto-create internal links based on keywords or category names in post content Auto-create external links based on keywords in post content (hello affiliate links?) Auto-add no-follow attribute … Continued
SEOPressor is a bit of a secret weapon. We use this alongside our Yoast SEO plugin but use the features separately. This plugin gives the ability to do multiple keywords along with tying right into the recommended content. It also auto-decorates text in your content based on the keywords you choose. It will suggest keywords … Continued
The Redirection plugin provides an easy way to monitor any 404 errors on your site as well as creating 301 redirects while you’re at it.
One greatly underutilized search engine optimization tactic is image optimization, specifically regarding file names. The culprit is when we buy that super awesome photo from iStock and when it saves to your computer the file name is iStock8183952730-50872937.jpg. That is the most uninformative name an image could have. Then without thinking, we upload that image … Continued
Kwayy HTML Sitemap is a simple plugin that creates an HTML sitemap. The shortcode it generates can be placed on any page of your website (likely the Sitemap page). It also allows for ordering of post types as to rearrange them and show your more important content up top first, if you’d so desire. The … Continued
We have gone through a lot of image optimization plugins in our day, a lot. They all have their different perks, but none of them gave us the full package until we were introduced to Kraken. Kraken is a premium plugin that optimizes images at a phenomenal rate. Their site beautifully demonstrates the optimization process, … Continued
The Autoptimize (I hate trying to spell that) plugin is a HTML/CSS/JS minification and caching plugin. Easy setup, and quick configurations. Be sure to enable the advanced settings if you’re having any troubles with wonky-ness on your website after enabling some of the settings. There may be another box you need to check in order to … Continued
The Glue for Yoast SEO & AMP plugin is what adds all the Yoast meta-y goodness to the AMP versions created by the AMP plugin. This plugin is a must if you’re using the WordPress AMP plugin. It’s an easy install, and Yoast even goes above and beyond by adding some custom styling options for … Continued
The AMP plugin is a must if you want your website to possibly show up in the Google AMP Search Results. The AMP pages are basically super stripped-down versions of your webpage, using a slightly modified AMP-HTML markup that allows for super-fast page loads, basically instantaneous. This is awesome for a number of reasons. Upon activation, … Continued
Your content marketing or blogging strategy isn’t just for search engine optimization. Here’s why content creation is so important.
In our digital world, relevant, engaging content is your key to your website’s success. That said, this is the area in which most businesses struggle. After all, you’re a small business owner, not a writer, right? Well, maybe. But the fact of the matter is that your customers won’t be very forgiving of your inability … Continued
If you’re not getting the customer eyeballs and subsequent conversation that you’re looking for, it’s time to optimize.
Kraken is a tool that optimizes images without sacrificing quality. And it’s pretty incredible. You almost can’t tell the difference. The results are saved bandwidth, storage space, and (of course) money. Check out the following high resolution image below and see if you can see any difference between the original and optimized images. Before and After Kraken Optimizes Your … Continued
So you want to dominate local search? The thing about the internet is, it’s everywhere – all over the world. But your business? Well, as of yet, probably not. So if your digital marketing efforts are localized, chances are, you’re wasting some of that marketing spend and effort on areas and locations that don’t mean … Continued
Are you trying to get off the couch and exercise more? Are you finally quitting smoking? How about adding money to that stock account or 401(k)? If you’re like most of us, you’re likely reflecting on the past year and determining how you can improve in the year to come. But if you run a … Continued
Got a great home page for your business’s web site? Well, it may not matter so much to your potential customers. While we’re the first to say that image is everything in web marketing, customers may never see that brilliant intro that graces your site’s home page. Why? Social media is one of the main … Continued
Last week I had the privilege of attending one of the longest running digital marketing conferences right here in Las Vegas. Pubcon is an annual event that covers everything SEO and Social Media related. I had a great time and learned tons of really great things. We just finished our Monthly SEO Meetup and covered … Continued
Just when you think you’ve mastered the art of search engine optimization, the game changes. With search engines constantly refining (and sometimes, redefining) their algorithms and parameters, SEO has become a constantly evolving art. In fact, SEO methods of today are starkly different than in past years. Here are the trends that are making waves … Continued
Yoast sure has grown up a bit since our last post about setting up WordPress SEO by Yoast! With all the changes that have happened, it’s time to review the process of configuring the plugin to help ensure SEO perfection. Here’s the run-down.
So you’ve created a stellar business blog and you’re swiftly gaining some SEO love. But are you engaging your customers effectively? A good blog can be a conversation starter and give you a touch point to your customers (and potential customers). That’s why comments are key to your blog. Get more comments! Here are a … Continued
If you own a business, you already know that blogging isn’t just a cool way to communicate with your customers; it’s an imperative part of a social media strategy, digital marketing initiative, and a huge way to improve your search engine optimization marketing. In fact, your business blog can be the absolute most cost-effective way … Continued
If you thought Google was your friend, you’re right – but only if you happen to have a mobile-friendly website. Or at least that’s how it’s going to be later this month. That’s right, Google has announced that, come April 21, those non-mobile friendly sites will be sent to the back of the line, so … Continued