5 Tips for Creating Stellar Web Content

5 Tips for Creating Stellar Web Content

In our digital world, relevant, engaging content is your key to your website’s success. That said, this is the area in which most businesses struggle. After all, you’re a small business owner, not a writer, right? Well, maybe. But the fact of the matter is that your customers won’t be very forgiving of your inability … Continued

How to Setup Kraken Plugin for WordPress

How to Setup Kraken Plugin for WordPress

Kraken is a tool that optimizes images without sacrificing quality. And it’s pretty incredible. You almost can’t tell the difference. The results are saved bandwidth, storage space, and (of course) money. Check out the following high resolution image below and see if you can see any difference between the original and optimized images. Before and After Kraken Optimizes Your … Continued

8 Strategies for Local Search

8 Strategies for Local Search

So you want to dominate local search? The thing about the internet is, it’s everywhere – all over the world. But your business? Well, as of yet, probably not. So if your digital marketing efforts are localized, chances are, you’re wasting some of that marketing spend and effort on areas and locations that don’t mean … Continued

Your SEO New Year’s Resolutions

Your SEO New Year’s Resolutions

Are you trying to get off the couch and exercise more? Are you finally quitting smoking? How about adding money to that stock account or 401(k)? If you’re like most of us, you’re likely reflecting on the past year and determining how you can improve in the year to come. But if you run a … Continued

4 Ways to Take “The Force” Into Your Digital Marketing Strategy

4 Ways to Take “The Force” Into Your Digital Marketing Strategy

If you’re currently standing in line waiting to see Star Wars: The Force Awakens, well, we can’t say we’re not surprised. For the better part of a year, Star Wars pandemonium has awakened, well everywhere. And when it comes to truly making a mark on digital marketing, the beloved franchise really knows what it’s doing. … Continued

All of the Top Ways to Speed Up Your WordPress Website

All of the Top Ways to Speed Up Your WordPress Website

As I was putting this list together, I was amazed by how many awesome resources for this information are already out there on the web. I’ve gathered what I think are the most important ones and put them together here in a nice easy format. Oh, and just a heads up: Since I’m a user … Continued

Pubcon Takeaways

Pubcon Takeaways

Last week I had the privilege of attending one of the longest running digital marketing conferences right here in Las Vegas. Pubcon is an annual event that covers everything SEO and Social Media related. I had a great time and learned tons of really great things. We just finished our Monthly SEO Meetup and covered … Continued

5 SEO Trends You Need to Know This Year

5 SEO Trends You Need to Know This Year

Just when you think you’ve mastered the art of search engine optimization, the game changes. With search engines constantly refining (and sometimes, redefining) their algorithms and parameters, SEO has become a constantly evolving art. In fact, SEO methods of today are starkly different than in past years. Here are the trends that are making waves … Continued

5 Reasons to Use Gravatar.com

5 Reasons to Use Gravatar.com

So you already know that a great digital marketing strategy requires you to be online, be social, and be active. To get the brand exposure you’re looking for, you should be posting regularly to your own website and social media platforms, not to mention taking part in online conversations regarding your industry and your customers. … Continued