Clients of NeONBRAND don’t call us SEO wizards for nothing. But our expertise didn’t just magically appear; we’ve been refining our SEO methods through the years – even as search engines like Google have been changing and evolving their search algorithms.
If you’re wondering how to get in the SEO game for yourself (and if you own a business, you should be wondering) we’ve got a few tips to help you get started.
Key in on Keywords
Keywords are the building blocks of SEO success. But when it comes to improving your SEO with keywords, barraging your page with random words isn’t going to help. That’s why keyword strategy and placement are so important.
As part of your strategy, you’ll want to ensure that your keywords are placed appropriately on the relevant pages of your site. Mere copy is never enough. For the best keyword results, you’ll also want to add your keywords to URLs, posts, images, titles, and other pieces of content (both copy and multimedia) as appropriate.
Your page header and title tags should never be overlooked, either. In fact, these are the most important content elements for keyword placements.
Link it Up
Linking – internally and externally – can only help your SEO game. To do this effectively, you’ll need to build a sitemap and make sure it appears on all of your website’s major pages. Internal links within pages can lead to other relevant pages which the user might find interesting or helpful.
When you’re using URL names as links, make them short, catchy and easy to remember. No one wants to see a big block of letters and numbers, and no one will remember that jibberish, either.
Images are everything for your website. Not only do they make your site look more modern and attractive, but they can also help your SEO strategy to boot.
The key to making imagery work for your SEO is to make sure you’re always renaming your image file names and adding alt text to your images. That’s because, as a rule, users search text, not images. With that in mind, make the alt text on your images as descriptive as possible.
Good, descriptive alt text on your images makes your site more accessible, because programs that assist the visually impaired actually read that text to tell the person what’s in your image.
Get the Right Content
Got a great website?
But even if your content is awesome, if you’re not frequently publishing new and relevant content, you’re not getting the SEO results you could.
If you’re having trouble figuring out just how to keep your content flowing, think about a robust content marketing program, which may include blogs, newsletters and social media posts. This will also help you link internally and externally – and likely get some links coming your way from other parties!
…Speaking of social media, it’s a big part of your SEO, believe it or not.
When you distribute your content on social media, you’ll get a lot more play for your efforts. Social sharing multiplies the number of visitors that come to your site.
Chances are, more people are checking Facebook and Instagram every day than are perusing your site – harness that!
We also have heavy speculations that social media is going to replace link building efforts for SEO. Strive to have a killer social presence and your SEO will be rewarded accordingly.
Get Some Love
Any links out there that point to your website are going to help boost your SEO. That’s why it’s important to develop great relationships with other businesses and websites – those that will give you some “love” in terms of links.
By networking with complementary businesses (not competitors), bloggers and maybe even relevant publications, you’re more likely to earn some links to your website – and those are never bad.