fbpx
NeONBRAND Marketing & Business Development Experts
Contact Us
Site Navigation
  • Home
  • SEO
  • Social Media
  • Websites
  • Consulting
  • Contact Us
    • Las Vegas, NV
    • St. George, UT
    • Cedar City, UT
    • Provo, UT
  • Extras
    • About
    • Team
    • Portfolio
    • Website Hosting
    • Blog
    • Ebooks
    • Digital Marketing Dictionary

6 Tips to Improve Your Search Engine Optimization

Originally posted: September 28, 2016 by Kenny Eliason. Leave a comment
Scroll to Next
Use Images File Name and Alt Tag for SEO
Get Updates to Your Inbox!
This field is for validation purposes and should be left unchanged.

Home » Search Engine Optimization » 6 Tips to Improve Your Search Engine Optimization

Reading Time: 3 minutes
  • Twitter
  • Facebook
  • Pinterest
  • LinkedIn

Clients of NeONBRAND don’t call us SEO wizards for nothing. But our expertise didn’t just magically appear; we’ve been refining our SEO methods through the years – even as search engines like Google have been changing and evolving their search algorithms.

If you’re wondering how to get in the SEO game for yourself (and if you own a business, you should be wondering) we’ve got a few tips to help you get started.

Key in on Keywords

Keywords are the building blocks of SEO success. But when it comes to improving your SEO with keywords, barraging your page with random words isn’t going to help. That’s why keyword strategy and placement are so important.

As part of your strategy, you’ll want to ensure that your keywords are placed appropriately on the relevant pages of your site. Mere copy is never enough. For the best keyword results, you’ll also want to add your keywords to URLs, posts, images, titles, and other pieces of content (both copy and multimedia) as appropriate.

Your page header and title tags should never be overlooked, either. In fact, these are the most important content elements for keyword placements.

Link it Up

Like it?

Link it!

Linking – internally and externally – can only help your SEO game. To do this effectively, you’ll need to build a sitemap and make sure it appears on all of your website’s major pages. Internal links within pages can lead to other relevant pages which the user might find interesting or helpful.

When you’re using URL names as links, make them short, catchy and easy to remember. No one wants to see a big block of letters and numbers, and no one will remember that jibberish, either.

Image(ine) More!

Images are everything for your website. Not only do they make your site look more modern and attractive, but they can also help your SEO strategy to boot.

The key to making imagery work for your SEO is to make sure you’re always renaming your image file names and adding alt text to your images. That’s because, as a rule, users search text, not images. With that in mind, make the alt text on your images as descriptive as possible.

Bonus:

Good, descriptive alt text on your images makes your site more accessible, because programs that assist the visually impaired actually read that text to tell the person what’s in your image.

Get the Right Content

Got a great website?

Great!

But even if your content is awesome, if you’re not frequently publishing new and relevant content, you’re not getting the SEO results you could.

If you’re having trouble figuring out just how to keep your content flowing, think about a robust content marketing program, which may include blogs, newsletters and social media posts. This will also help you link internally and externally – and likely get some links coming your way from other parties!

Get Social

…Speaking of social media, it’s a big part of your SEO, believe it or not.

When you distribute your content on social media, you’ll get a lot more play for your efforts. Social sharing multiplies the number of visitors that come to your site.

Social Media should be part of your SEO strategy

Chances are, more people are checking Facebook and Instagram every day than are perusing your site – harness that!

We also have heavy speculations that social media is going to replace link building efforts for SEO. Strive to have a killer social presence and your SEO will be rewarded accordingly.

Get Some Love

Any links out there that point to your website are going to help boost your SEO. That’s why it’s important to develop great relationships with other businesses and websites – those that will give you some “love” in terms of links.

By networking with complementary businesses (not competitors), bloggers and maybe even relevant publications, you’re more likely to earn some links to your website – and those are never bad.

  • Twitter
  • Facebook
  • Pinterest
  • LinkedIn
Published: September 28, 2016
Updated: September 18, 2021
Headline: 6 Tips to Improve Your Search Engine Optimization
Image: Use Images File Name and Alt Tag for SEO Height: 1080 Width: 1228

Image: Social Media should be part of your SEO strategy Height: 1080 Width: 1920

Publisher: NeONBRAND https://neonbrand.com
NeONBRAND https://neonbrand.com/app/themes/neonbrand/dist/images/logo-gray_280c67fe.png 98 120

« Technology is Changing the Shopping Experience
The Confusing Parts of Owning a Domain »

2 responses to “6 Tips to Improve Your Search Engine Optimization”

  1. Markie, Digital Marketer Markie, Digital Marketer says:
    October 1, 2016 at 6:53 am

    Great information. I appreciate all of the tips and the direct and concise way you present them. As a one person blogger who wears all of the hats for most of the company, time is always an issue. Thanks.

    Reply
    • Kenny Eliason Kenny Eliason says:
      October 1, 2016 at 2:39 pm

      Thanks Markie! Glad you find our information useful.

      Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

About the Author
Kenny Eliason
Kenny Eliason
Having grown up the son of a marketer, the skills of the trade are pumping through his blood. When you couple that with his programming and computer knowledge, you get an explosive combination. Kenny has been an avid digital marketer for over 9 years now, often being the first to recognize the hottest trends coming to the market. In his free time, Kenny loves downhill mountain biking. He calls it his "old man sport" since BMX was what he did as a teenager and it's not quite as easy to ride those little bikes anymore. Kenny is also a huge technology enthusiast, specifically when it comes to Apple products - did someone say, fanboy? Those close to him are often asking for help solving tech-related problems which often results with them saying, "man, you can fix anything!"
Search
Search
Blog Categories
  • Instagram Marketing (6)
  • E-Commerce Support (1)
  • Keywords for SEO (3)
  • WordPress Tips and Tutorials (17)
  • LinkedIn Marketing (2)
  • Consulting (15)
  • Websites (12)
  • Content for SEO (33)
  • Link Building for SEO (6)
  • Marketing Strategy (60)
  • Twitter Marketing (6)
  • Facebook Marketing (33)
  • Local SEO (13)
  • Business Consulting (35)
  • The Kurt & Kenny Podcast! (13)
  • Web Development (4)
  • Video Marketing (10)
  • Uncategorized (1)
  • Website Design (21)
  • Social Media Marketing (94)
  • Search Engine Optimization (82)
  • Home
  • Search Engine Optimization
  • Social Media
  • Website Design
  • Business Consulting
  • Digital Marketing
  • Video Marketing
  • Email Marketing
  • WooCommerce Development
  • Traditional Advertising
  • Retail Marketing
  • Dentist Marketing
  • Hotel Marketing
  • Medical Marketing
NeONBRAND Newsletter
Don't live with FOMO. Get subscribed to our newsletter and never worry about missing the awesomeness ever again.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

(702) 706-NeON
  • Las Vegas, NV
  • St. George, UT
  • Cedar City, UT
  • Provo, UT
  • NW Las Vegas, NV
  • Sitemap
  • © 2023 NeONBRAND. All Rights Reserved.