Marketing is such a different animal than it used to be. What used to be as simple as buying ad space in a newspaper or recording an ad for the radio turned into full on production with the invention of the television. Add to that the ever growing advertising “free-for-all” that is social media, from Facebook…
I don’t need SEO! In a perfect world, there is no need for search engine optimization. That’s right, no need. That’s because in a perfect world your website would be so incredibly popular and be full of awesome content that you would naturally rank for the terms that are important to the success of your…
As we have mentioned before, attractive, high quality images are key to Las Vegas social media success. It doesn’t matter if you’re on Instagram or LinkedIn; you want all of your pictures in tip-top shape. This can be an intimidating reality for some people, but you don’t need to go out and buy a $700…
It’s a new year in Fabulous Las Vegas, and we at NeONBRAND are making some predictions about what’s to come in the year 2014. Take a look at these four social media trends that we believe are destined to dominate social media. Social Media Trends: It’s All About Images This is probably no surprise to anyone reading. Last year…
We’ve established that link building has changed. It has to be done differently. We have yet to discuss one of the changes that needs the most attention however. It is now imperative to track where links come from, and not just for penalty purposes. Of course if you have tons of links to your page…
Some are saying link building is thing of the past, but that isn’t entirely true. In fact, link building is as important as it ever was, but for different reasons. There is a different ideology behind successful link building these days, and it has to be handled differently to account for that. Out with the Old…
SEO is going to change. It is a changing world, and Google makes certain SEO “rules” change multiple times in any given year. The question is how are you going to keep up? I mean, you can’t revamp your website every time a new algorithm comes out, right? You could, but then the whole point…
NEWLY UPDATED GUIDE FOR VERSION 2.2.1 Here we will review all of the default settings to use with the WordPress SEO by Yoast Plugin (Version 1.5.2.8). A lot of the settings have great explanations right under it, so I’ll try to keep my notes specific only to things that can’t be found on the plugin already. WordPress…
Social media is the new wave of marketing. Of course, it isn’t all that new, but it certainly isn’t as tried and true as print, radio, and television. The thing is, though it may be relatively new, it is not going anywhere. It is here to stay, and it is changing every day. These two…
Most businesses are using social media to try to grow their business, but many are not using social media effectively. You can do a whole lot of work with very little return if you are not careful. There is a method to the madness that involves much more than a few random Tweets, Pins, or…
In the previous post we discussed the largest piece of the “get content shared” puzzle. That would be the actual content itself. There are other pieces however, that though considerably smaller are no less important. What else can be done to encourage readers to share, pin, retweet, and +1? Make it Visual The visuals are…
With the new rules in the game of SEO, social media is a big player. In fact, how much your brand is interacted with across social media, meaning how much it is liked, shared, or commented on, means a lot to Google when it comes to where your site ranks in search results. We understand…
Have you ever considered that your website could be your top performing sales employee? It can! Optimize for conversions.
The new year is bringing with it new SEO challenges. What is coming and what is a business to do about it? Embrace the changes. Adjust. Realize that the work required will ultimately result in better content and a better World Wide Web. This all translates into better income, but it is going to take…
With all the changes 2013 brought to SEO, the same theme runs through them all. Content is king. Better content for SEO means a few different things. Some will not have to change a thing. They may have always focused on content and those few are set. Others will be in big trouble. They worried…
Looking to add your website to Google but not sure where to start? Google has provided a pretty awesome tool for making sure your site is indexed in the search engines, as well as providing tons of information about the health of your website in regards to your search engine rankings. What tool is that…
Is 2014 the year of content marketing for your business? If it isn’t, maybe it should be! As digital marketing continues to expand and evolve, it’s all about content. But developing a content marketing strategy that’s effective as well as adaptable can be intimidating. That’s why we’re simplifying the process for you. By integrating these…
As Las Vegas SEO specialists, page load speed is a metric we are constantly monitoring. We use many caching, image optimization, and minimization techniques in order to help load a website as quickly as possible. Google is paying attention to this as well, as Matt Cutts has previously stated. There are lots of ways to…
I was working late on a client’s website a couple nights ago, when I closed out and rushed home so that I could make it in time for dinner. After an amazing dinner prepared by my wife, I pulled up my client’s website on my phone to make sure the responsive design was looking the way…
If you’re like most businesses, you’ve likely got SEO on your radar. But simply keeping up with business demands can be enough to keep you and your staff busy, while resources that can be allocated to improving your SEO may be scarce. If a good SEO company is on your Christmas list but doesn’t seem…
Among all the issues that face a business owner, trying to improve website visibility probably doesn’t get thought about all too often. Even here at NeONBRAND our own website visibility is sometimes left forgotten as we’re busy working on everyone elses! Now that we’ve recognized the problem, how do we fix it? Improve Website Visibility: 2…
If you’re busy deciding on your holiday wishes, be sure that SEO is at the top of your list – so that your website can be at the top of some other very important lists! Search engine optimization should be a big part of your overall marketing strategy, so if you haven’t incorporated it yet,…
SEO techniques come in all different shapes and sizes, and beyond that they are constantly evolving. Through our research, the number one thing we have realized is that with Google, quality is key. If you can deliver a high-quality website with unique content, images, and design, Google will reward you accordingly. The same goes for…
With all good Search Engine Optimization, it’s good to have a flow chart to help direct your efforts. We tried to come up with all the work we perform on a website to help it rank better and have divided our efforts into four main focus areas. SEO Flow Chart Website Design: This is a…
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