Google is rolling out yet another (infamous) update with the aim to improve the quality and relevance of search engine results, this time directly affecting local marketing. Although Google has not formally named the newest algorithm update, the online world has dubbed it the “pigeon” algorithm update due to its focus on local SEO search results….
Many people don’t correlate site security with search engine rankings, but Google officials recently announced they are going to include site security measures among algorithm considerations for ranking sites. Google officials this month announced they are going to add SSL and HTTPS security protocols to the algorithm ranking signals that ultimately will improve the site…
Many online marketers make the mistake of slapping up web pages that aren’t fully optimized and many times not working properly and fail to meet their full potential when it comes to search engine optimization (SEO). When Google, Yahoo!, Bing and other search engines rank web pages for keyword relevancy, the pages have to be…
When it comes to geographically based search engine optimization (SEO) efforts, many people make the mistake of doing a shotgun strategy that greatly dilutes the effectiveness of their online marketing by not properly targeting the most likely market. Small businesses in particular need to focus much of their online marketing efforts for local communities rather…
Many people include a lot of text with their Web pages and social media posts, but they too often overlook the importance of including images to help drive home the message while also providing a better user experience. Current SEO trends place an importance on images, whether they are pictures, graphs, embedded videos or other…
Sure, the industrial revolution changed the world, but the current new world order is all about social. Social networking, social sharing, social linking – the possibilities (and the links!) are endless. These days, social media has taken over every aspect of life – from planning an event to purchasing a product to connecting with your…
When it comes to doing well on search engine results of any kind, the search engines themselves need assurances that a site is genuine and not an affiliate marketer or worse, a SPAM site. If a search engine is assured a site is a real and genuine destination on the World Wide Web, it will…
With conflicting information coming from the Mr. Google Spam (this video vs. this video), we wanted to flesh out some of the ways social media can benefit your search engine optimization efforts and decided to lay it out in this little infojpg to break it down for us. Share this Image On Your Site (copy…
Tracking online marketing activity and the sources of useful and relevant online traffic can be done easily with some basic online tools and a little effort. Tools needed to track URLs include published content with a live URL link, the free Google URL builder, and a free Bit.ly account. The URL builder enables site owners…
Having a solid content marketing strategy is crucial. Although they are different, content marketing and SEO are becoming more intertwined and in some cases referred to synonymously. Basic use of keywords and pay-per-click marketing still have their place. But online marketers no longer can only focus efforts on keywords and bid up their rank. One…
Apple and its popular Mac computers hold between about 10 percent and 20 percent of the personal computer and laptop computer markets. But it holds a much firmer grip on the mobile phones and tablet markets, which have been growing in importance among marketers. But with Apple recently announcing plans to allow a new search…
By creating regular communication with potential customers, you create a ‘buzz’ around your brand that helps attract customers.
Some years ago, bidding on keywords and ranking high on search engine results used to be relatively easy. Online marketers needed to simply mention a keywords a couple of times while providing virtually any content at all that was loosely related to the keyword search. Affiliate marketers dominated many search engine results, and business that…
Headers are fickle things. Sometimes they are wanted. Other times they aren’t. Aside from the fact that most successful blogs and websites use them, it’s a reasonable question for one to ask what use they have when it comes to search engine marketing. Other than to help break up and organize content, which make pages…
Information is thrown at us in so many shapes and forms these days that we are on overload. This poses a problem for us in receiving information because it is all vying for our attention. The challenge for those who want us to pay attention to their information is to make the information they throw at…
Most businesses now must have a presence online in order to extend their marketing reach and draw in the maximum amount of potential customers, clients and others. But when using search engine marketing (SEO) strategies and tactics, many modern marketers make the mistake of not tracking the types of traffic their SEO campaigns are bringing…
Few things get under my skin, and even fewer things get under my skin so much that I have to write about them. But guys who use spam to acquire leads… grrr…. From time to time our clients forward me what appear to be very real emails that they received, in the which claim to…
Staying ahead of the competition with online marketing efforts means staying ahead of the curve when it comes to adapting to new innovations in the marketplace. With online marketing, that new innovation in mobile marketing and the rising influence of smartphones, iPads, tablets, and other mobile devices that make it a lot easier to obtain…
Google keeps us on our toes by making adjustments to their algorithms that keep our sites ranking well. Stay on top to stay ahead!
Darwin once suggested that the survival of a species depended on its adaptability to its ever changing environment. The same can be said about business. Businesses have the obligation to keep up with the times to ensure its survival. Social media has been the saving grace for a lot of businesses that perhaps don’t have…
As a social media specialist it’s important for me to stay up on the latest, which can be a little tricky in an industry that’s so young and unpredictable. But these shifting sands aren’t only perilous for me. The social media companies themselves have to adapt or die. Being cool and relevant today most definitely…
Guest blogging is one of the new kids on the SEO scene. Okay, so it isn’t really all that new, but its effectiveness is new. It has always been effective, but now writing a guest blog has become a much more effective means of SEO than, say, article submission. It used to be that a…
Article submission as an organic SEO technique can still work, sort of. The old days of submitting articles to a bunch to e-zines are over. Article submission websites as they became much less effective after some of the more recent Google updates. There are ways to make article submission, in a somewhat different outfit, work,…
The term “white paper” used to refer to a government document designed to explain certain governmental policies. Over time however, the term has come to refer to a document that explains pretty much anything, most often something that someone is trying to sell. To this effect, it has become a powerful marketing tool in many…
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