NeONBRAND Marketing & Business Development Experts
Get Started
Site Navigation
  • Home
  • Learn More
    • Team
    • Ebooks
    • Digital Marketing Dictionary
    • About NeONBRAND
    • Easy Edit Websites
    • Google SEO, What is it and why should you care?
    • SEO Ranking Factors
    • Apps
    • Tips, Tricks, Tutorials
  • Services
    • Business Consulting
    • Digital Marketing
      • Retail Services
      • Dental Industry
      • Hotel Industry
      • Medical Industry
    • Search Engine Optimization
    • Social Media
    • Website Development
      • Laravel App Development
      • Custom Application Development
      • WooCommerce Development
    • Video Marketing
    • Traditional Advertising
    • Drone Videography
    • Local Business SEO
    • Mobile Optimization
  • Blog
    • Marketing Strategy
    • Search Engine Optimization (SEO)
    • Social Media Marketing
    • Web Development
    • Website Design
    • The Kurt & Kenny Podcast!
  • Portfolio
  • Contact Us
    • Las Vegas
    • St. George, UT
    • Provo, UT
    • Cedar City, UT

5 Tips to Help You Use Social Media Effectively

Originally posted: January 18, 2014 by Kenny Eliason. Leave a comment
Get Updates to Your Inbox!

You're here » Home » Social Media Marketing » 5 Tips to Help You Use Social Media Effectively

Reading Time: 3 minutes

Use Social Media EffectivelyMost businesses are using social media to try to grow their business, but many are not using social media effectively.  You can do a whole lot of work with very little return if you are not careful.  There is a method to the madness that involves much more than a few random Tweets, Pins, or Facebook posts now than then.  Blogging is a social medium as well, which many do not realize, and the same strategies apply.  It definitely takes more than throwing up a post now and then for your blog to work for you.

To Use Social Media Effectively It Must Add Value

Every post, every Tweet, every Pin, and ever Status Update must add value.  It must offer reader, follower, and customer something they want.  Whether it is comic relief, expert advice, or a brilliant idea, there has to be value for the customer to make them want to come back.

Pay Attention and Be Social

Social media is called social for a reason. To use social media effectively you must be social.  It will do you no good if you simply throw up a bunch of information and never interact with those wishing to interact.  Pay attention to comments, retweets, and repins.  Comment back, “like” pages back, and get to know your customers.  One way to do this with without hiring someone to do it for you and still avoid spending hours on social media each day is to take a half-hour in the morning to update and respond and a half-hour in the evening to do the same.

Be Consistent!

There is no way to use social media effectively without being consistent.  Even if you do everything else right, it will not be effective if you do not do everything else right consistently.  It doesn’t have to be multiple times per day or even daily, but it has to be consistent.  Update your status between 8 and 9 each morning; post a new blog on Mondays, Wednesdays, and Fridays.  Respond to comments each evening around the same time.  However you choose to do it, stick with it.  Customers will keep coming back because they know you are there. If you are consistently not there, or they cannot tell whether you will have anything for them or not, they will lose interest.

Put it Out There

Make sure everything thing you have mentions how to connect with you on all of your social media platforms.  Everything.  If you own a restaurant, put it on your napkins, straws, window, counter, and anywhere else you can imagine.  If you make hair bows or some other product, make sure there is a tag or sticker with all of the same information on it.  They have to realize you are on social media and know how to find you if what you post is going to be effective.

Make it Easy

Don’t make everything you post about sales, but make it easy for them to buy something.  Make sure your website and other contact information is listed and easy to find on all mediums, and remind them now and then why you are there and what you do.  No social media activity is effective if it doesn’t increase the bottom line.

  • Twitter
  • Facebook
  • Pinterest
  • Google+
  • LinkedIn
Published: January 18, 2014
Updated: March 22, 2017
Headline: 5 Tips to Help You Use Social Media Effectively
Image: use social media effectively Height: 236 Width: 213

Publisher: NeONBRAND
https://neonbrand.com/app/themes/neonbrand/dist/images/logo-gray.png 98 120

« How to Get Content Shared Across Social Media: Part 2
What No One Tells You about Marketing with Social Media »

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

About the Author
Kenny Eliason
Kenny Eliason
Having grown up the son of a marketer, the skills of the trade are pumping through his blood. When you couple that with his programming and computer knowledge, you get an explosive combination. Kenny has been an avid digital marketer for over 6 years now, often being the first to recognize the hottest trends coming to the market.In his free time, Kenny loves downhill mountain biking. He calls it his "old man sport" since BMX was what he did as a teenager and it's not quite as easy to ride those little bikes anymore. Kenny is also a huge technology enthusiast, specifically when it comes to Apple products - did someone say, fanboy? Those close to him are often asking for help solving tech-related problems which often results with them saying, "man, you can fix anything!"
Recommended Articles
  • Biggest Social Media Myths for Business
    May 27, 2016Kristen Radford
  • Understanding Social Media ROI
    Apr 6, 2016Andrew Matthews
  • 6 Tips to Improve Your Search Engine Optimization
    Sep 28, 2016Kenny Eliason
  • Home
  • Business Consulting
  • Website Design
  • Custom Application Development
  • Search Engine Optimization
  • Social Media
  • Digital Marketing
  • Video Marketing
  • Email Marketing
  • Drone Videography
  • WooCommerce Development
  • Retail Marketing
  • Dentist Marketing
  • Hotel Marketing
  • Medical Marketing
  • Traditional Advertising
NeONBRAND Newsletter
Don't live with FOMO. Get subscribed to our newsletter and never worry about missing the awesomeness ever again.
(702) 706-NeON
  • Las Vegas, NV
  • St. George, UT
  • Cedar City, UT
  • Provo, UT
  • NW Las Vegas, NV
  • Sitemap
  • © 2019 NeONBRAND. All Rights Reserved.