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Mobile Marketing Is Gaining Influence

Originally posted: April 29, 2014 by Kenny Eliason. Leave a comment
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Home » Websites » Mobile Marketing Is Gaining Influence

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Staying ahead of the competition with online marketing efforts means staying ahead of the curve when it comes to adapting to new innovations in the marketplace.

Mobile Marketing Is Gaining Influence

With online marketing, that new innovation in mobile marketing and the rising influence of smartphones, iPads, tablets, and other mobile devices that make it a lot easier to obtain digital information while on the go. And with more people using mobile devices, even more, are accessing online information from those electronic tools. Unfortunately for a lot of online marketers, that means their websites no longer reach many of the targeted consumers they once relied upon as regular customers.

Websites Must Be Optimized for Mobile

The use of mobile devices to access the Internet increased by more than threefold during 2013, according to online marketing studies from Flurry Analytics.

The use of mobile apps more than doubled last year with an about 115 percent increase among consumers. With the proliferation of personal computers, laptop computers, tablets, smartphones, and other mobile devices, most people now use traditional computers and laptops and their mobile devices to access the Internet and engage in online commerce with more than 75 percent of all people doing so. And the age range of those doing so runs well up into the 50s, which is the prime age for buying power.

Capturing the Mobile Wave

Because so many consumers are taking to mobile devices as well as using their computers to browse and shop online, websites still need to be optimized for computers but also need to be prepared to support the Android, iPhone, and other operating systems people use to browse online with their mobile devices. Having sites optimized for mobile devices as well as computers will give savvy marketers a great advantage over their competitors who are late in their mobile optimization efforts.

How often do use your cell phone or other mobile devices to browse online?

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Published: April 29, 2014
Updated: June 17, 2020
Headline: Mobile Marketing Is Gaining Influence
Image: Mobile Marketing Height: Width:

Image: Mobile Marketing Is Gaining Influence Height: Width:

Publisher: NeONBRAND https://neonbrand.com
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4 responses to “Mobile Marketing Is Gaining Influence”

  1. Makeli Makeli says:
    April 30, 2014 at 9:44 am

    Yep, this is the future of marketing. The trick is to figure out which method is the most effective and least intrusive.

    Reply
    • Kenny Eliason Kenny Eliason says:
      May 14, 2014 at 11:49 am

      Yeah for sure, people don’t want to be bothered too much, so you have to be very tactful about it.

      Reply
  2. Nadia Nadia says:
    May 9, 2014 at 8:00 am

    For sure, great article.
    I find I prefer to use android tablet if I am on the Road. It is so easy to pop into my bag rather than bringing a laptop.

    I use it for browsing etc.
    I actually bought a separate one for dedicated online shopping too.

    Although I use a laptop for actual writing, website updates and more.
    So many of the aps are wack for changing and updating things IMO.

    Reply
    • Kenny Eliason Kenny Eliason says:
      May 14, 2014 at 11:48 am

      I actually just moved my entire desktop onto a laptop so that I can be more mobile… No walls can hold me now! I’m connected everywhere I go!

      Reply

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About the Author
Kenny Eliason
Kenny Eliason
Having grown up the son of a marketer, the skills of the trade are pumping through his blood. When you couple that with his programming and computer knowledge, you get an explosive combination. Kenny has been an avid digital marketer for over 9 years now, often being the first to recognize the hottest trends coming to the market. In his free time, Kenny loves downhill mountain biking. He calls it his "old man sport" since BMX was what he did as a teenager and it's not quite as easy to ride those little bikes anymore. Kenny is also a huge technology enthusiast, specifically when it comes to Apple products - did someone say, fanboy? Those close to him are often asking for help solving tech-related problems which often results with them saying, "man, you can fix anything!"
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