How to Get Content Shared Across Social Media: Part 2

When someone interacts with your brand, whether by sharing, commenting, liking, or whatever you should always extend a thank you, offer a comment, or share something of theirs if possible.  The “I’ll scratch your back if you scratch mine” mentality is alive and well here, and social media is an itchy itchy world.  The more you scratch back, the more they will come back for more if they like what you have.

Just Ask

You’ll never know if you don’t ask.  Often getting readers to share is as simple as asking them to do so.  A blurb at the end that says something along the lines of “If you found this helpful will you please share it?” can get the job done nicely.  Make it easy for them by including buttons to the major social media sites so they can simply click and go.

Offer Incentives

This can seem fake, and if the other stuff is done well it shouldn’t be necessary, but it works so it bears mentioning.  Offering a discount, freebie, or entrance into a giveaway is a popular way to get shares.  It works.  People like to get something for a little of nothing, and let’s face it, how hard is it to click and share a few times?  Getting something in return is just the push some readers need.

It is imperative that you get content shared to survive in the online world now.  There is no ignoring social media.  It is here to stay, and how much action, or interaction, your brand gets counts. Missed part 1? Click here.