Blog
Technology is Changing the Shopping Experience
Technology has changed the way we shop. As a business owner, here’s how your company can adapt and win in a digital marketplace.
How to Install an SSL Certificate on WordPress in 8 Steps
With the recent announcement from Google that they will be requiring security certificates on websites (or face the consequences of being deemed “insecure), we have found ourselves installing certificates on many websites even in the past few days. Since we’ve gotten the process pretty dialed in, we thought that others might find our process valuable as…
Google Just Upped the Ante – Securing Your Website is Now REQUIRED
Google now penalizes websites that it doesn’t consider secure. Here’s what that means for your business, and what you can do to get secure.
Infographic: 6 Tips To Improve Your Search Engine Optimization
Use this infographic as a quick reference. Here are 6 core principles of Search Engine Optimization that will bring new traffic to your site.
Make Your Online Presence a Gold Medal Winner
Digital marketing can be daunting, especially for the beginner. If you know where to start, though, your online strategy can help you win.
Why Instagram Stories are Big Trouble for Snapchat
Just as Instagram’s video features spelled doom for the fledgeling Vine, Instagram Stories are challenging Snapchat. Will Snapchat survive?
Attention Please: Your Website is SO Last Decade
Is your website actually hurting your business? These outdated web practices repel customers, but we can help you fix that.
Local SEO for WordPress plugin
This is a paid plugin offered by Yoast, but if you have a brick-and-mortar store and need Local SEO, this plugin is a must! The Local SEO for WordPress plugin generates your address and opening hours information for you using shortcodes. More importantly, the output HTML is all properly wrapped in Schema tags. It’s a…
Yoast SEO Optimization WordPress Plugin
This one is a no-brainer, the Yoast SEO plugin is my top recommended plugin for SEO optimization. There are a million posts online as to why it’s the best… Just go give one of those a read if you need more information. Yoast offers a premium version of his SEO plugin which does have some…
WP Optimize By xTraffic
Among the three main features offered by WP Optimize, our favorite is the link optimization option. Amongst the abilities found in that piece of the plugin are the following: Auto-create internal links based on keywords or category names in post content Auto-create external links based on keywords in post content (hello affiliate links?) Auto-add no-follow attribute…
SEOPressor
SEOPressor is a bit of a secret weapon. We use this alongside our Yoast SEO plugin but use the features separately. This plugin gives the ability to do multiple keywords along with tying right into the recommended content. It also auto-decorates text in your content based on the keywords you choose. It will suggest keywords…
Media File Renamer
One greatly underutilized search engine optimization tactic is image optimization, specifically regarding file names. The culprit is when we buy that super awesome photo from iStock and when it saves to your computer the file name is iStock8183952730-50872937.jpg. That is the most uninformative name an image could have. Then without thinking, we upload that image…
