A great website isn’t just built once; it evolves continually. In our previous posts, we’ve discussed the marketing management framework, covering the 5Cs, STP, and the 4Ps. Now let’s examine how ongoing performance measurement and refinement—using critical marketing metrics—can sustain and accelerate your online success. Key Metrics for Website Success At NeONBRAND, we don’t just…
Your website is a powerful lever to influence buyer decisions—if you know how to pull it. Continuing from our previous blog on STP, let’s dive into the 4Ps (Product, Price, Place, Promotion) and see how your website can optimize these elements to increase sales and customer satisfaction. Your Website as the Ultimate Storefront NeONBRAND understands…
Your website can do more than just exist online—it can transform visitors into loyal customers. In our previous blog, we discussed the 5Cs. Now, let’s explore how STP (Segmentation, Targeting, and Positioning) applies directly to your website design, shaping the way your customers engage and interact with your brand. Segmentation and Targeting Online Effective segmentation…
Is your website just another expense, or is it the cornerstone of your marketing success? In today’s digital-first world, your website serves as the central hub of your marketing efforts. It’s more than just an online business card—it’s a critical tool in connecting, communicating, and converting your audience. At NeONBRAND, we understand the strategic power…
The landscape of e-commerce has witnessed unprecedented growth and transformation over the years. With advancements in technology and changes in consumer behavior, businesses must stay agile and adaptable to capitalize on the trends and opportunities in the digital marketplace. In this blog post, we will explore the evolution of e-commerce, key trends shaping the industry,…
Just saying you need a website to “help you stand out from the crowd” doesn’t quite get the point across. The internet is like a city of 5.16 billion residents — so imagine living with the entire populations of Tokyo, Beijing, and New York City all around you. Multiply by 50, and you’ll know why just…
The user experience (UX) defines how and when customers interact with your website, from the first time they land on the page until the moment they convert. As an integral part of website design, businesses need to take UX seriously to achieve their goals and stay ahead of the competition. If you intend to make…
Love it or hate it, Bedrock is VERY different than your traditional WordPress install. Here’s a way to take care of converting to or from a Bedrock WordPress site.
If we had a dollar for every time someone came to us because they had been hijacked by their web developer… well, we would have a lot of dollars. All too often developers don’t give any website access to their customers. They may say that this is to protect the code, but it is just…
When we setup a WordPress site for the first time, no matter the requirements, these are the defacto plugins that get installed every time.
Why in thee world aren’t you using Bedrock already? Now’s your chance! Get on this! Read about all the greatness that is Roots Bedrock!
Gutenberg is legit awesome, but if your theme doesn’t have the wide and full width options available, never fear. We have the solution.
Setting up a Roots/Bedrock site is very different than the normal way of installing WordPress, but it’s a million times better.
This is a running document that I’m maintaining as an ongoing learning process for my junior developers. Please feel free to comment and leave feedback if I can do anything better. from iTerm, navigate to your “code” folder composer create-project roots/bedrock {sitename} *{sitename} should be replaced with the folder name for the client project cd…
Your client hired you because they don’t know how to do what you do. They don’t want to know, either. Still, client education can make your development project or other creative service go so much more smoothly. Here’s how to get everyone up to speed.
You might think of website accessibility as a social issue, but upgrading your accessibility is also a smart business move. Let’s talk about the little things you can do to make it easier for your customers to buy things on your site.
If your app developer is asking you to pay in advance, that’s actually a really good sign. Here’s why the best developers always bill ahead, and why it’s so good for your business.
Good design matters, but what makes a website design “good” is different for every business. Here’s how to determine just how “good” your web design needs to be.
How much does it cost to make an app? Is that even the most important question? Here’s everything you need to know, from how much it costs to build an app to how you can make sure the finished product meets your expectations, even if you’re completely tech illiterate.
Recently needed to add a new icon to the Genesis Simple Social Icons plugin and hadn’t ever done it before. Specifically, I was trying to add the Slack icon to the list of icons. Here’s what I figured out: Adding a New Field to the Widget – Step 1 The first step in adding a…
Good design doesn’t happen overnight; it takes hours upon hours of brainwork before a designer can even get started on your project.
Your website is broken up into many different pieces: Registration Domain Name Servers (DNS) Subdomains Hosting Emails Registration Registration is where you essentially license the use of your domain from ICANN. Domains are registered for a certain amount of time (usually in 1-year increments). Registering a domain is similar to signing a lease on an office…
With the recent announcement from Google that they will be requiring security certificates on websites (or face the consequences of being deemed “insecure), we have found ourselves installing certificates on many websites even in the past few days. Since we’ve gotten the process pretty dialed in, we thought that others might find our process valuable as…
Is your website actually hurting your business? These outdated web practices repel customers, but we can help you fix that.
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