Social Media ROI

Understanding Social Media ROI

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“Yeah, all I need is a website with a few pages talking about all the cool stuff I do”. Me, me, and some more me. Building an audience on relevant social networks will only expose you to future clients. I’m not talking about clients in your current pipeline. Think 3 – 5 years from today, let me…
How to Optimize Images with Kraken

How to Setup Kraken Plugin for WordPress

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Kraken is a tool that optimizes images without sacrificing quality. And it’s pretty incredible. You almost can’t tell the difference. The results are saved bandwidth, storage space, and (of course) money. Check out the following high resolution image below and see if you can see any difference between the original and optimized images. Before and After Kraken Optimizes Your…
What is Social Reach?

What is Social Reach?

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What is social reach? And why should you care? Well, let’s start our explanation with an example of social reach from many many years ago. Pretty much since the beginning, most people have had this weird desire to meet other people and stay in close contact with them. Over time we decided to give those people…