With the rise in social media, the social consumer has also come to be. Social consumers are more informed of different products are less susceptible to old-fashioned marketing. They often find their consumer information on social sites such was Twitter and Facebook, and by reading product reviews. It is no longer possible to communicate with such consumers directly, as has been done in the past through advertising. Now CRM (customer relationship management) is the way of the future. We must communicate with the customers, by listening to them, and responding to their needs. Can you handle that? It’s the future.
Headline: The CRM Wave