It’s November, and that means it’s the most wonderful time of the year! (Well, unless you’re a turkey.) If you’re looking to get a little festive with your social media marketing (and you should), we say go for it! Here are a few ways to work the upcoming holiday into your Thanksgiving social media marketing efforts:
Work the Parade
You already know Macy’s has hit a goldmine with its Thanksgiving parade, but you can get in on the marketing bandwagon by leveraging the parade for your own social campaign. Think now about ways you can get your customers involved online. Give away tickets to the parade via an online contest, or offer up a prize for the first person to spot (and report socially) some element of the parade.
Get Social about Giving
Now is a great time of year to serve the community or raise money or other resources for charity. You can engage with your customers and broaden your reach by incorporating a social media campaign around your efforts. If you’re holding a canned food or toy drive, for instance, create a social media campaign encouraging (and rewarding) customers for donating. Create a hashtag around a collection event and encourage participants to socially post in order to boost engagement and spread the word.
When it comes to Thanksgiving, it’s all about the food. Find out what’s on your customers’ tables this year by creating a campaign that asks customers to post “food porn” from their Thanksgiving kitchens. Consider giving prizes to the best-looking turkey or pie, or the most unique side dish. Have fun with the categories; the sky is the limit!
Gratitude is never out of fashion this time of year. And with Black Friday around the corner, it’s also a great time to start boosting sales. Combine the two concepts by hosting a customer appreciation week (or two), wherein you offer specific discounts or freebies for customers who engage with you online. For example, one day you could offer a discount for customers who check in on your Facebook page, or a two-for-one deal for customers who like your page or follow you on Twitter.
Need help with a great Thanksgiving social media campaign idea? We can help; give us a call today.