Thinking about hiring someone to help build awareness of your brand, beat out the competition, and generate more income? We’ll show you why working with an experienced SEO agency is the best option for the success of your business. 

What Is Search Engine Optimization?

In the early days of the World Wide Web, a few dozen companies began competing to offer consumers an online search service. You may remember names like Infoseek and HotBot. They all worked in essentially the same way: you would announce your website by submitting it to these services.

The services would then catalog your website using a process called indexing. The outcome of that process was used to drive future searches, which eventually came to be called a search engine.

As the number of websites grew, it became harder for businesses to compete. Your website might appear near the top of a search one week, but it could suddenly be listed near the bottom a week later. At the same time, the search engines were competing among themselves to produce the most relevant search results.

These engines evolved by becoming more sophisticated in how they performed their indexing. And webmasters had to keep up by repurposing their website content to optimize it for this changing search landscape. From there, the rest was history. The only constant is that search engine optimization (SEO) remains a crucial marketing tool for businesses.

Why Is a Search Engine Optimization Service Important?

SEO is now a specialized discipline that continues to evolve. Researchers are constantly determining the best SEO techniques to achieve top search rankings. This research has shown that keywords, metatags, and mobile-first design are all important elements.

Yet, that’s just the beginning. SEO changes so fast that small and medium-sized businesses should outsource this part of their marketing to a search engine optimization service. It’s difficult to become or to remain competitive without a first-class SEO strategy to put your website at the top of search results.

A part of that strategy is knowing what to look for in an SEO agency. Anyone can read a few articles or watch a few videos. But, true success depends on experience. Experts use their experience of core SEO principles to assess your website from the ground up.

For instance, you may have great content, but a poorly designed website will never get good search engine rankings. Maybe a few websites have links to yours, but did you know that these kinds of backlinks are among the most important SEO tactics? A top SEO agency uses real-world experience to develop backlinks from authoritative websites.

When hiring an SEO service the first step is to find an agency that clearly shows which specific SEO services it offers — at least a dozen should be listed. A further step is to verify that the agency can deliver demonstrated results. Does it rank near the top of the main search engine results for its own keywords? Does it maintain your top rankings and show you this in a monthly report? As a final step, does the agency offer a free initial consultation?

In summary, choose an agency that clearly understands the nuances of search engine optimization. Anyone can talk the talk, but your best bet is an agency that has an ongoing commitment to your business, and one that is prepared to back up that commitment with visible results.
NeONBRAND is a full-service business consultancy and SEO agency. Our SEO services include a free initial consultation, competitive keyword analysis, content enhancement, HTML code cleanups, monthly reports, and much more. We work with our clients on an ongoing basis to drive new customers to their websites. This frees up their time so that they can concentrate on running their business as it continues to beat out competitors and generate more profits.