fbpx
NeONBRAND Marketing & Business Development Experts
Contact Us
Site Navigation
  • Home
  • SEO
  • Social Media
  • Websites
  • Consulting
  • Contact Us
    • Las Vegas, NV
    • St. George, UT
    • Cedar City, UT
    • Provo, UT
  • Extras
    • About
    • Team
    • Portfolio
    • Website Hosting
    • Blog
    • Ebooks
    • Digital Marketing Dictionary

Get Some Google Love: Link Building and Content Marketing

Originally posted: August 27, 2013 by Kenny Eliason. Leave a comment
Scroll to Next
Get Updates to Your Inbox!
This field is for validation purposes and should be left unchanged.

Home » Search Engine Optimization » Content for SEO » Get Some Google Love: Link Building and Content Marketing

Reading Time: 2 minutes
  • Twitter
  • Facebook
  • LinkedIn

If you’ve ever read the jumbled, almost incoherent content that is more than obviously intended to promote a big heap of SEO keywords, you likely already know that link-building, as the means to an SEO-ranking end, doesn’t resonate too well with your core audience. This ≠ Google Love.

get some google love

That’s because traditional link-building focuses only on using a keyword (or series of keywords) to get some Google love. But the basis behind real, effective link-building is always content.

Good content will not only get some Google love for your business or website but will inspire, entertain, motivate or otherwise engage your customer.

Get Some Google Love by Focusing on Your Customer

You may already be familiar with the term “link bait.” This is how we refer to content that is riddled with keywords and serves a primary purpose of increasing search engine rankings.

True content marketing focuses on your customers and what is important to them. When you publish content that your customers find educational, entertaining or otherwise relevant and engaging, they are more likely to share it – thus helping you get some Google love.

Content Marketing = Google Love

If you’re a newbie to content marketing strategy, don’t despair! Getting started is actually pretty basic. To help create a content marketing strategy, you’ll need to know your target and your market goals, and more than anything else – know your customer.

That includes determining where you customer is spending time online and what they are looking to do, learn or buy.

Then, you’ll want to brainstorm and put some creative juices together to determine what kind of content would effectively engage that customer. Your implementation strategy should include pre-promotion, publishing and follow-up promotion of published content.

Of course, this process is all easier said than done, but the principle remains; getting Google love means doing more than simply laying out bait for links. It means effectively content marketing and offering your customers something valuable, entertaining and engaging.

  • Twitter
  • Facebook
  • LinkedIn
Published: August 27, 2013
Updated: June 17, 2020
Headline: Get Some Google Love: Link Building and Content Marketing
Image: get some google love Height: Width:

Publisher: NeONBRAND https://neonbrand.com
NeONBRAND https://neonbrand.com/app/themes/neonbrand/dist/images/logo-gray_280c67fe.png 98 120

« Google Case Note Review
Three Ways to Improve Your Local Search Engine Marketing »

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

About the Author
Kenny Eliason
Kenny Eliason
Having grown up the son of a marketer, the skills of the trade are pumping through his blood. When you couple that with his programming and computer knowledge, you get an explosive combination. Kenny has been an avid digital marketer for over 9 years now, often being the first to recognize the hottest trends coming to the market. In his free time, Kenny loves downhill mountain biking. He calls it his "old man sport" since BMX was what he did as a teenager and it's not quite as easy to ride those little bikes anymore. Kenny is also a huge technology enthusiast, specifically when it comes to Apple products - did someone say, fanboy? Those close to him are often asking for help solving tech-related problems which often results with them saying, "man, you can fix anything!"
Search
  • Home
  • Search Engine Optimization
  • Social Media
  • Website Design
  • Business Consulting
  • Digital Marketing
  • Video Marketing
  • Email Marketing
  • WooCommerce Development
  • Traditional Advertising
  • Retail Marketing
  • Dentist Marketing
  • Hotel Marketing
  • Medical Marketing
NeONBRAND Newsletter
Don't live with FOMO. Get subscribed to our newsletter and never worry about missing the awesomeness ever again.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

(702) 706-NeON
  • Las Vegas, NV
  • St. George, UT
  • Cedar City, UT
  • Provo, UT
  • NW Las Vegas, NV
  • Sitemap
  • © 2023 NeONBRAND. All Rights Reserved.