fbpx
NeONBRAND Marketing & Business Development Experts
Contact Us
Site Navigation
  • Home
  • SEO
  • Social Media
  • Websites
  • Consulting
  • Contact Us
    • Las Vegas, NV
    • St. George, UT
    • Cedar City, UT
    • Provo, UT
  • Extras
    • About
    • Team
    • Portfolio
    • Website Hosting
    • Blog
    • Ebooks
    • Digital Marketing Dictionary

Generating Online ‘Buzz’ Can Boost Business

Originally posted: May 25, 2014 by Kenny Eliason. Leave a comment
Scroll to Next
Online Buzz Can Boost Business
Get Updates to Your Inbox!
This field is for validation purposes and should be left unchanged.

Home » Consulting » Marketing Strategy » Generating Online ‘Buzz’ Can Boost Business

Reading Time: 2 minutes
  • Twitter
  • Facebook
  • Pinterest
  • LinkedIn

Marketers can have difficulty grabbing the attention of intended targets when devising their marketing plans for various goods and services. One of the most elusive ways to get the attention of particular consumers is to create “buzz” that reflects positively on a good or service.

“Buzz” essentially is a general excitement among the public about some topic that they find incredibly compelling and want to share with friends and acquaintances. When positive buzz occurs regarding a good or service, businesses can experience exponential growth in a very short time.

Some Buzz-Generating Online Tactics

There are many ways to reach targeted consumers online and generate buzz using social media, email, search engine marketing and other online channels to reach consumers better. An integrated approach works best when using several elements of each.

An email, twitter or texting campaign that slowly teases specific customers with increasingly compelling content over a matter of weeks could provide constant exposure while increasing interest and likely causing discussion about a particular commodity or service.

Compelling YouTube videos, strategic blogging, building third-site links and other tactics used as part of a coordinated marketing campaign can generate online, and interpersonal buzz among particular consumers identified based on their demographic information and online use.

Contest promotions are typical examples of buzz-generating marketing strategies that employ various tactics to reach the desired consumer segment.

Buzz-Generating Online Tactics

Good Buzz Versus Bad

When trying to generate buzz, it’s important to try to cultivate positive buzz rather than negative. You create negative buzz by abusing texting etiquette, sending annoying emails, creating offensive content or other methods that can backfire on marketers. But when creating positive buzz by a well-targeted and comprehensive online campaign, like what might occur when promoting a new product roll-out, the results can define brands and ensure success.

Have you ever tried to create online buzz to drive more relevant consumer traffic to your business?

  • Twitter
  • Facebook
  • Pinterest
  • LinkedIn
Published: May 25, 2014
Updated: June 17, 2020
Headline: Generating Online ‘Buzz’ Can Boost Business
Image: Buzz Poster Height: Width:

Image: Online Buzz Can Boost Business Height: 1080 Width: 1620

Image: Buzz-Generating Online Tactics Height: 1080 Width: 1620

Publisher: NeONBRAND https://neonbrand.com
NeONBRAND https://neonbrand.com/app/themes/neonbrand/dist/images/logo-gray_280c67fe.png 98 120

« Why Google Loves Local Businesses
Marketers Need to Prepare for New Apple Search Engine – DuckDuckGo »

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

About the Author
Kenny Eliason
Kenny Eliason
Having grown up the son of a marketer, the skills of the trade are pumping through his blood. When you couple that with his programming and computer knowledge, you get an explosive combination. Kenny has been an avid digital marketer for over 9 years now, often being the first to recognize the hottest trends coming to the market. In his free time, Kenny loves downhill mountain biking. He calls it his "old man sport" since BMX was what he did as a teenager and it's not quite as easy to ride those little bikes anymore. Kenny is also a huge technology enthusiast, specifically when it comes to Apple products - did someone say, fanboy? Those close to him are often asking for help solving tech-related problems which often results with them saying, "man, you can fix anything!"
Search
Search
Blog Categories
  • Instagram Marketing (6)
  • E-Commerce Support (1)
  • Keywords for SEO (3)
  • WordPress Tips and Tutorials (17)
  • LinkedIn Marketing (2)
  • Consulting (15)
  • Websites (12)
  • Content for SEO (33)
  • Link Building for SEO (6)
  • Marketing Strategy (60)
  • Twitter Marketing (6)
  • Facebook Marketing (33)
  • Local SEO (13)
  • Business Consulting (35)
  • The Kurt & Kenny Podcast! (13)
  • Web Development (4)
  • Video Marketing (10)
  • Uncategorized (1)
  • Website Design (21)
  • Social Media Marketing (94)
  • Search Engine Optimization (82)
  • Home
  • Search Engine Optimization
  • Social Media
  • Website Design
  • Business Consulting
  • Digital Marketing
  • Video Marketing
  • Email Marketing
  • WooCommerce Development
  • Traditional Advertising
  • Retail Marketing
  • Dentist Marketing
  • Hotel Marketing
  • Medical Marketing
NeONBRAND Newsletter
Don't live with FOMO. Get subscribed to our newsletter and never worry about missing the awesomeness ever again.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

(702) 706-NeON
  • Las Vegas, NV
  • St. George, UT
  • Cedar City, UT
  • Provo, UT
  • NW Las Vegas, NV
  • Sitemap
  • © 2023 NeONBRAND. All Rights Reserved.