fbpx
NeONBRAND Marketing & Business Development Experts
Contact Us
Site Navigation
  • Home
  • SEO
  • Social Media
  • Websites
  • Consulting
  • Contact Us
    • Las Vegas, NV
    • St. George, UT
    • Cedar City, UT
    • Provo, UT
  • Extras
    • About
    • Team
    • Portfolio
    • Website Hosting
    • Blog
    • Ebooks
    • Digital Marketing Dictionary

Digital Marketing Trends to Watch for in 2017

Originally posted: February 24, 2017 by Kristen Radford. Leave a comment
Scroll to Next
Digital Marketing Trends
Get Updates to Your Inbox!
This field is for validation purposes and should be left unchanged.

Home » Consulting » Marketing Strategy » Digital Marketing Trends to Watch for in 2017

Reading Time: 3 minutes
  • Twitter
  • Facebook
  • LinkedIn

Happy New Year! If you’re back at the grind like we are, you’ve already started thinking about what 2017 will mean for your business. This year, we hope you’ll focus a bit of that entrepreneurial energy on your digital marketing game plan. Keeping your website and digital marketing programs caught up with today’s world isn’t that easy – unless, of course, you have a few expert friends in the business. That’s where we come in. Here are the digital marketing trends you’re bound to see in the coming year. If you’re smart, you’ll be integrating them into your marketing plan (we can help with that).

More live videos – much more

This past year, you’ve seen live videos trending, well everywhere. Instagram debuted a new live video feature this year, and Facebook has been recently touting a live video feature as well. Of course, Twitter and YouTube have also gone live. So what’s in it for your business to start streaming live videos? Well, for one thing, you’re bound to get some eyeballs. This isn’t just because the world is a little bit fascinated with real-time video content. It also helps that these platforms are doing everything they can to make sure users are noticing and consuming this live video content. That means you’ll get a promotional boost on your live content simply due to the novelty of it. What’s next for live videos? It’s likely you’ll start seeing product placement and maybe even sponsorships within this content. Think on that a while.

Personalization

This proves that marketing can be your best friend. Today, more than ever, digital marketing is becoming more personalized to the end user. If you think you haven’t experienced this personalization so far, just got into your Netflix or Amazon account and marvel at the “coincidence” that that fascinating documentary or those perfect boots are greeting you on your home page. How does all this personalization take place? Well, it’s all about data. The more you invest in data and analytics, the more you’ll be able to tailor your marketing directly to your customer.

Native advertising is ticking up

There’s nothing particularly novel about pay-for-play advertising, but native advertising is actually a relatively novel concept. Rather than buying up banner ads on websites or in publications, advertisers are sponsoring content that users actually want to read. This is particularly smart due to the fact that today’s ad blockers and social preferences have made traditional digital advertising more difficult to deliver to the people you want to see it.

Mobile is everything

This is nothing new from 2016 – or even the last decade – but since mobile use continues to surge, this deserves a spot on any digital marketing trends list. What’s important about 2017 is that now, for the first time, mobile traffic has actually overtaking desktop for internet usage. That’s an incredible fact that your business can’t afford to ignore. If your site is not optimized for mobile traffic, you could be losing the majority of your customers. Think about that this year.

Everything is connected

If you’ve never heard the term “Internet of Things,” you probably will in 2017. Internet of Things is the term that refers to the connectivity of everything. Think about the fact that the internet allows you to program your DVR remotely, turn on your heat or air conditioning, monitor your front porch, order more laundry detergent by speaking and even track your calories by wearing a small device. So what does that mean for marketers? It means that people are looking for products and services that blend seamlessly into their lifestyles – and need marketing that allows them to see how they will do just that.

  • Twitter
  • Facebook
  • LinkedIn
Published: February 24, 2017
Updated: June 17, 2020
Headline: Digital Marketing Trends to Watch for in 2017
Image: Digital Marketing Trends Height: 1080 Width: 1620

Publisher: NeONBRAND https://neonbrand.com
NeONBRAND https://neonbrand.com/app/themes/neonbrand/dist/images/logo-gray_280c67fe.png 98 120

« The Key Element Your Content Marketing Program is Missing
Sharing is Caring »

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

About the Author
Kristen Radford
Kristen Radford
Kristen Radford Price is a California transplant with a passion for the written word. She has a degree in print journalism and has written for several national publications and media outlets including USA Today, SFGate, The Knot, The Nest and various newspapers and news services nationwide. Serving in roles that span marketing and communications, Kristen has experience working for businesses large and small, providing web content, blogging, whitepapers, video scripts and print collateral. In her (nonexistent) spare time, Kristen loves working out, reading, healthy cooking and hanging out with her husband and baby.
Search
Search
Blog Categories
  • Instagram Marketing (6)
  • E-Commerce Support (1)
  • Keywords for SEO (3)
  • WordPress Tips and Tutorials (17)
  • LinkedIn Marketing (2)
  • Consulting (15)
  • Websites (12)
  • Content for SEO (33)
  • Link Building for SEO (6)
  • Marketing Strategy (60)
  • Twitter Marketing (6)
  • Facebook Marketing (33)
  • Local SEO (13)
  • Business Consulting (35)
  • The Kurt & Kenny Podcast! (13)
  • Web Development (4)
  • Video Marketing (10)
  • Uncategorized (1)
  • Website Design (21)
  • Social Media Marketing (94)
  • Search Engine Optimization (82)
  • Home
  • Search Engine Optimization
  • Social Media
  • Website Design
  • Business Consulting
  • Digital Marketing
  • Video Marketing
  • Email Marketing
  • WooCommerce Development
  • Traditional Advertising
  • Retail Marketing
  • Dentist Marketing
  • Hotel Marketing
  • Medical Marketing
NeONBRAND Newsletter
Don't live with FOMO. Get subscribed to our newsletter and never worry about missing the awesomeness ever again.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

(702) 706-NeON
  • Las Vegas, NV
  • St. George, UT
  • Cedar City, UT
  • Provo, UT
  • NW Las Vegas, NV
  • Sitemap
  • © 2023 NeONBRAND. All Rights Reserved.