It’s a new year, and that often means a new game plan for your business. Whether you’re looking to kick butt this year or just match your stellar year in 2015, a new year presents the perfect opportunity to up your digital marketing game. And we’ve got just the way(s) to do it. Here are a few of the killer trends you’ll see (and if you’re smart, use) in 2016:
If those stagnant digital (or worse, print!) ads aren’t getting you the sway you’d like to see, maybe it’s time to up the ante when it comes to digital advertising. These days, it’s all about the video. Give your marketing a remake by incorporating video advertising. Not only do videos get some serious SEO cred, but they also get you a lot of love on social media. This year, all signs point to “VIDEO,” especially when you consider the fact that Google is now on board with in-SERP video advertising, meaning that the search engine giant will now include video ads in its search results. Need a good videographer? We can think of one.
Apps, Apps and More Apps
You already knew that “there’s an app for..” well, just about everything. But that trend isn’t going anywhere anytime soon. And this year, you’ll likely see business owners use that trend to their advantage. Not only can your app get you some SEO cred, since Google indexes apps, but you’ll also see first-hand how much your customers appreciate an easier, more convenient way to work with you or buy your products. Apps can essentially do anything your website can, and if you need help designing or building an app specifically for your business, we can help.
Shift to Mobile
Mobile optimization has become more and more important over the last several years, but in 2016, it will be absolutely critical. That’s because the world is seeing more mobile use than ever before, and in fact, Google has reported that mobile traffic has surpassed desktop traffic. If that’s not enough reason for you to optimize your site for mobile users, here’s another: NeONBRAND makes it easy. (And we’re really, really good at it.)
The “Internet of Things” is Here
If you haven’t heard the catch-phrase “the internet of things,” well, you likely will in 2016. The Internet of Things (known to those in the know as the IoT) is the idea that everyday items are all connected via the internet, meaning that “smart” devices will become the norm. With everything from “smart” wearable watches and smart thermostats in homes, there’s no need to ever be disconnected. Like, ever. That makes your digital presence more important than ever – because people (like your customers) are now more connected the digital space than they have been ever before.
Can you say game changer? In 2016, you’ll see the release of dozens of different virtual reality devices, which will change the way people consume media (not to mention advertising). With integrations into many social media platforms, this virtual reality “idea” will start to become a household idea in 2016. While we may not see wide adoption this year, it will be interesting to see where the burgeoning field of virtual reality will take us.
Las Vegas SEO Takes on Virtual Assistants
While your Las Vegas SEO remains as important as ever in 2016, you’ll now need to take the “middle man” into consideration. With digital assistants like Siri doing the searching for your customers, it’s pretty important to make sure these assistants can easily find your website. Your business information should be easily accessible to folks like Siri and Cortana, so if it’s not, you’ll need to get some “digital assistance” (see what we did there?).
2016 is shaping up to be an incredible year; make sure your business is staying on the forefront of the emerging trends! Give us a call today to make 2016 your best year ever.