Advertising on a Digital Level · NeONBRAND

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Step back, Super Bowl ads! Social media is the new player in the ring this year, as the shift toward online advertising continues to take root.

According to a new study by the IAB, businesses are pulling funds from their TV advertisements to boost online marketing.

Why’s that?

Studies show that consumers have a higher engagement rate with digital video advertising. Not only that, but online video ads are way much easier way to target audiences, and the results are easier for marketers to track.

And of course, businesses are always concerned with their ROI, which marketers believe is increased by marketing in a digital format. This isn’t just because the message is getting to the right target, but because online advertisements tend to be much more economical.

So unless you’re that Old Spice guy (and if you are, we love you!), maybe it’s time to take your ads to a new (and digital) level.

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About the Author

Kenny Eliason

Having grown up the son of a marketer, the skills of the trade are pumping through his blood. When you couple that with his programming and computer knowledge, you get an explosive combination. Kenny has been an avid digital marketer for over 9 years now, often being the first to recognize the hottest trends coming to the market. In his free time, Kenny loves downhill mountain biking. He calls it his "old man sport" since BMX was what he did as a teenager and it's not quite as easy to ride those little bikes anymore. Kenny is also a huge technology enthusiast, specifically when it comes to Apple products - did someone say, fanboy? Those close to him are often asking for help solving tech-related problems which often results with them saying, "man, you can fix anything!"