fbpx
NeONBRAND Marketing & Business Development Experts
Contact Us
Site Navigation
  • Home
  • SEO
  • Social Media
  • Websites
  • Consulting
  • Contact Us
    • Las Vegas, NV
    • St. George, UT
    • Cedar City, UT
    • Provo, UT
  • Extras
    • About
    • Team
    • Portfolio
    • Website Hosting
    • Blog
    • Ebooks
    • Digital Marketing Dictionary

5 “Cool” Ways to Build Your Business During the Hot Months

Originally posted: June 23, 2016 by Kenny Eliason. Leave a comment
Scroll to Next
Host a BBQ
Get Updates to Your Inbox!
This field is for validation purposes and should be left unchanged.

Home » Consulting » Marketing Strategy » 5 “Cool” Ways to Build Your Business During the Hot Months

Reading Time: 3 minutes
  • Twitter
  • Facebook
  • Pinterest
  • LinkedIn

Summer is officially here, and if you own a business, chances are that doesn’t mean summer vacation is here.

Sure, it’d be great to take a break from the daily grind of running a business, wouldn’t it? We’re business owners and entrepreneurs, though, and that means we’re always building our companies, working on our marketing strategies, and planning for the future.

Instead of wishing for a vacation, let’s think of summer as a great time to attract new customers who might have a little more time on their hands or money in their pocket.

Here are a few ways you can build your business this summer – using the digital tools and framework you already have in place.

Launch a Facebook, Twitter or Instagram Contest

Facebook, Twitter, Instagram, Snapchat Contests

A social media promotional contest isn’t exactly a novel idea, but during the summer, you can take advantage of the fact that everyone is having a bit more fun. At least, they should be.

An excellent way to leverage summertime mindsets for your business’s benefit is to host a vacation photo contest on Facebook, Instagram, Twitter or Snapchat.

Ask your customers and prospects to post pictures of their fabulous vacations – from a day boating on the lake to that once-in-a-lifetime European excursion – on your Facebook fan page, or ask them to label it with a particular hashtag on Twitter or Instagram.

Your social accounts can gather new followers by extending the deadline for submissions until the end of the summer.

With those submissions rolling in, you can either hold out for a grand prize, or award weekly or monthly prizes along the way.

Don’t forget to throw the non-winning entries a bone, too: a discount or promo on your product or service is a great way to encourage participation and get a sale out of it to boot.

Think “Cool” Giveaways

Oh, the classic business promo item. People love free swag, and summer is the perfect time to get your logo out there. From handing out t-shirts at an event to gifting each buying customer a water bottle, cap or pair of sunnies, you can increase sales while getting a little free advertising.

Be sure you share your promotion on all your social media platforms, and invite your followers and friends to share with their friends and family members.

Since promo items are pretty cost-effective when ordered in bulk, you’re likely to drive some real business profits through an effective campaign.

Host a Summer-y Event

With kids out of school, parents are always looking for something fun and easy to do as a family. Summer is your opportunity to host a cool event that throws some attention on your business.

Set up a huge slip-n-slide in a local park and invite all your customers (via social media, of course) or set up an ice cream or snow cone truck at your business and encourage customers, both new and old, to stop by for a cold summer treat.

Sponsor an Event

If hosting your event isn’t in the cards this summer, look for opportunities to sponsor someone else’s.

Sponsor an Event

A charity run, golf tournament or some other community activity is the perfect way to get your logo out where people can see it.

It’s likely the event organizers will even let you leverage the event’s social media outreach and pages for your marketing. Add in your in-house marketing efforts, and you’ve got some great opportunities for attracting new customers.

Host a BBQ

Host a BBQ

Who doesn’t love a summer barbecue?

Hosting one for your employees and customers not only boosts employee morale, but it also gives you plenty to talk about on your blog and social media platforms. That’s a major bonus since content creation is one of those things we all need to do more of.

Keep it as a “VIP event” if you want your potential customers to see how you treat loyal patrons or open up the invite if you’re looking to attract new faces.

Is your business fired up this summer? Comment below and tell us how you’re making your digital marketing strategy work for you!

  • Twitter
  • Facebook
  • Pinterest
  • LinkedIn
Published: June 23, 2016
Updated: November 27, 2022
Headline: 5 “Cool” Ways to Build Your Business During the Hot Months
Image: Facebook, Twitter, Instagram, Snapchat Contests Height: 1080 Width: 1080

Image: Host a BBQ Height: Width:

Image: Sponsor an Event Height: 715 Width: 1920

Publisher: NeONBRAND https://neonbrand.com
NeONBRAND https://neonbrand.com/app/themes/neonbrand/dist/images/logo-gray_280c67fe.png 98 120

« 5 Tips for Creating Stellar Web Content
Your Facebook Newsfeed is for Friends? Say waaa?? »

2 responses to “5 “Cool” Ways to Build Your Business During the Hot Months”

  1. James Bowler James Bowler says:
    June 24, 2016 at 9:43 am

    Those are excellent ideas!

    Reply
    • Kenny Eliason Kenny Eliason says:
      June 24, 2016 at 10:03 am

      Thanks man!

      Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

About the Author
Kenny Eliason
Kenny Eliason
Having grown up the son of a marketer, the skills of the trade are pumping through his blood. When you couple that with his programming and computer knowledge, you get an explosive combination. Kenny has been an avid digital marketer for over 9 years now, often being the first to recognize the hottest trends coming to the market. In his free time, Kenny loves downhill mountain biking. He calls it his "old man sport" since BMX was what he did as a teenager and it's not quite as easy to ride those little bikes anymore. Kenny is also a huge technology enthusiast, specifically when it comes to Apple products - did someone say, fanboy? Those close to him are often asking for help solving tech-related problems which often results with them saying, "man, you can fix anything!"
Search
  • Home
  • Search Engine Optimization
  • Social Media
  • Website Design
  • Business Consulting
  • Digital Marketing
  • Video Marketing
  • Email Marketing
  • WooCommerce Development
  • Traditional Advertising
  • Retail Marketing
  • Dentist Marketing
  • Hotel Marketing
  • Medical Marketing
NeONBRAND Newsletter
Don't live with FOMO. Get subscribed to our newsletter and never worry about missing the awesomeness ever again.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

(702) 706-NeON
  • Las Vegas, NV
  • St. George, UT
  • Cedar City, UT
  • Provo, UT
  • NW Las Vegas, NV
  • Sitemap
  • © 2023 NeONBRAND. All Rights Reserved.