Blog
Online Advertising
Online advertising is thriving in the U.S., according to figures released in the latest IAB Internet Advertising Revenue Report. Businesses and individuals spent approximately $12.1 billion on online advertising in the first six months of 2010, up 11.3% from the first half of 2009 and 13.9% from the second quarter of 2009. In fact, this…
Browser Battles
According to data, Internet Explorer has dipped below the 50%-mark in its global share of the Internet browser market. The browser also shows a drop of nearly 10% year over year. This is the first time IE has fallen below the halfway point in market share, and from where we sit, the glass is looking half empty. This is…
Your Inner Social Media Potential
We know it’s a brave new world for consumers and brands. If United breaks your guitar, or your Maytag doesn’t work properly, you can take on the company that messed with you via social media — and you may well win. But technology empowerment works both ways. Consumers can take a stand against poor business practices, and brands…
Guide Us to the Social Light
Still struggling with your business’s social media plan? Well, like your first-grade teacher might have said, maybe all you need is a little structure to get you started. Or so are the thoughts of Social Media Examiner this week, who has lent us several ideas on creating social media guidelines for your company. What can…
Weekly ReTWEET
We’ve got a newsflash for you, Walter Cronkite: headlines are important. And no, we’re not talking about those that grace the cover of the New York Times or US Weekly. We’re talking about your headlines, their content, and their retweeting potential. Headlines, who knew? You? Retweeted? It might sound challenging (unless you’re a canary), but the fact…
Is It Blog-Worthy?
When asked how blog posts are created Ari Herzog (of AriWriter.com) gave the following reply: Web tools I used or were alerted to have spawned some blog posts, such as the one about the Wibiya toolbar or the other ones about Bellow and an iPhone application. Separate blog posts by Danny Brown and Arik Hanson…
Website Design – It’s all About Inner Beauty
Don’t believe what they say about inner beauty; Image is everything – at least in the virtual world. In the age of social media and online marketplaces, your customers may see your website long before they walk into your store or business. In fact, it’s estimated that potential customers will view your digital presence 7…
Building Alliances as a New Business
Building alliances as a newly created company can be crucial to your success. Find a strong referral partner and work closely with them to find success.
Monitoring vs. Measurement
Monitoring and measuring the results of Social Media are two of the keys to success in this field. The hard part is, of course, finding the right tools to use, since there are literally dozens of options. The best tools should monitor and measure your brand on social media. These two terms are often used interchangeably, but…
Another Side of Customer Loyalty
CardStar offers mobile phone users a simple way to manage physical loyalty and membership cards in a digital manner. Today the service is introducing integration with Foursquare to support check-ins for users of the iPhone application. Now, when a user scans their club or loyalty card via CardStar during checkout, they can also tap to check in on the location-based…
The Loyal Treatment
If you’ve been listening to Mel Gibson’s phone calls lately, you might have reason to doubt the existence of loyalty in society today. Nonetheless, in business, it’s something that your customer should strive for – customer loyalty, that is. Obviously, you’ve got everything to gain in a loyal customer: keep them happy and reap the…
Secure Your Facebook Page
Want to keep your Facebook account safe from hackers? A little-known feature on Facebook will help you stay on top of your Facebook account and everyone who’s accessing it. The feature provides you with notifications every time a person accesses it from a new computer. You can receive both email and SMS notifications about the…
