“Mac” Daddy of Twitter!

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If you needed one more reason to set up your business on Twitter or to get an iPhone, we’ll kill two birds with one stone—well, as long as those birds aren’t tweeting. The popular social media mogul will now be a prime feature of Apple’s new operating system, iOS 5, to be released this coming…

Tweets, Feeds and… Emails

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You probably thought the ubiquitous Twitter couldn’t get much more pervasive, right? Wrong! Last week, Twitter announced a new feature – email notifications letting you know when your Tweet receives a reply or someone reTweets you. What’s that mean for you? Now it’s easier than ever to keep your social media current, constantly engage your customers,…

Rules of Engagement

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Don’t wait for People’s Most Influential People issue to break out onto newsstands to determine just how much impact you’re having on your fans (and believe us, it’s probably not as much as Lady Gaga has). Sneak Peek App. Sneak Peak, a new web analytics tool from Visibli, measures the amount of influence your Twitter…

Social Moms

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In case you haven’t seen the over-crowded flower-shop windows or the glossy ads at the department store fragrance counter, you may not have heard; Mother’s Day is this Sunday. No, we’re not here to remind you to pick up the phone or stamp that envelope (although you should). We’re here to remind you of one…

A Presidential Launch

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In case you’re wondering how to launch a presidential campaign in 2011, we may have the answer. Channeling Barack Obama’s affection for social media marketing, Mitt Romney has thrown his hat in the ring – via social media. Social Media exposure. Gone are the days of press releases and CNN interviews. These days, the best…
Advertising on a Digital Level

Advertising on a Digital Level

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Step back, Super Bowl ads! Social media is the new player in the ring this year, as the shift toward online advertising continues to take root. According to a new study by the IAB, businesses are pulling funds from their TV advertisements to boost online marketing. Why’s that? Studies show that consumers have a higher…

Insight for Business

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Think it’s all about the Benjamins? Think again (although a few crisp hundreds never hurt anybody). But as it turns out, integrating social media into business isn’t all about making profits. In fact, that’s one of the least important results around, according to a poll released on Marketing Pilgrim this week. Among the top motivators…

Finding the Connection

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Yeah, we know, this year’s season of The Bachelor is over, but that doesn’t mean we’re ready to stop talking about making connections. That said, ours don’t have much to do with beautiful blondes in bikinis pining after one lone pretty-boy. After all, business is all about making connections with your customers, and we’ll admit…

Book Smart on Digital Marketing

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You know that social media is here to stay when business gurus begin publishing books on the subject. And we’re stoked this week to pick up Larry Weber’s fourth book Everywhere: Comprehensive Digital Business Strategy for the Social Media Era. What can we say – he’s a man after our own heart. Larry Weber Larry Weber…

Do or Die!

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Listen, we’re not trying to be dramatic here, but your business is at risk. Okay, that was a bit dramatic. But according to Fox Business this week, resisting the urge to utilize social media in your company can be as good as death wish for your business. As you’re probably realizing about now, this whole…
Make Social Media Work for You: Linkedin

The Value of Being LinkedIn

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LinkedIn might not be the sexiest or most popular social network, but that doesn’t mean you should ignore it entirely. With a smart strategy and a little bit of effort, your business can rock LinkedIn and reap major benefits. Here’s why: LinkedIn for B2B Marketing is Killer Many of the profiles on LinkedIn are barely…

Get Tweeted Well

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Here are few quick tips for you business folks that use Twitter. First off, don’t be a Twitter snob! Unless you are a rock star like Michael Jackson, you want to “follow” everyone within your industry. Following others will keep you updated on developments in your market and enable you to network with other professionals…