You’ve heard all the hype about search engine optimization. You know that to register high on search engines, you need to be strategic. And while really delving into the SEO world might require an outside firm or consultant who specializes in search engine readability (hint hint), there are a few things you can do yourself…

Trying to gain some traction on your website? Well, it might help to de-junk. If you’re looking for quick ways to give your site a lift, start off with some good old purging, and make sure your site isn’t committing one of our five cardinal signs below. Five Things you Don’t Want on Your Website…

Murphy’s Law. One of the first things I was taught in film school was Murphy’s law (Anything that can go wrong, will go wrong). When making a movie you have so many people, props, locations and equipment involved something is bound to go wrong. The actor doesn’t have a big enough trailer, the coffee didn’t…

Who’s Afraid of the Big Bad Social Media? Uh oh… we said the S word. Stop! Don’t head for the door. Social media may seem “trendy,” but it also facilitates the easiest and cheapest exposure you can get for your business. Why then, are so many companies afraid to take the plunge into all things…

It’s hard to believe that it’s been only five short years since Apple entered the mobile phone market with the release of the iPhone.  I remember the very first time I saw one. I kept poking it and shaking it like a Neanderthal. Five years later, with 200 million of them sold and over 30…

Phase One: Planning So you’re ready to jump into the world of endless opportunity that is social media. Awesome. But where to begin? One mistake many businesses make when planning their social media strategy is – well – not planning it at all. In fact, many companies are in such a hurry to establish their…

I’m not sure why you would ever want someone to bounce from your website, but sure. Here are a few ways to make that happen. (If you’re doing any of these on accident? Fix it. Fast.) Have a blurry logo. People will think you are still using Paint on Windows 97, have never heard the…

In the world of social media, determining it’s value may seem to be an impossible task. So how should you value your social media efforts? Social media, leads, and sales. Social media is the ideal place to generate leads, and since leads turn into sales, it is important to know where those sales started. Here are…

Why have videos on your website? Simple: we don’t like to read. It takes too much time. You’re reading this now, but wouldn’t you rather be watching me in a bikini telling you that videos are right for your website? Seriously, though. Your videos will not only create more channel to your website, but people…

Everyone around you is using it, understanding it, and enjoying it. They giggle and say words like hashtag and tweet and all you hear is blah blah blah. So you look at the tweet and all you see is @someone#ImSoConfused#WhatIsThisEvenFor. It’s Twitter this, and Twitter that – What everyone is talking about? Do you feel alone?…