So you think you’ve got a successful marketing plan. Awesome blog content? Check. Search engine optimization? You betcha. Social media strategy? Uh oh. These days, if social media isn’t a component – and a big component of your marketing strategy, you’re not only missing out on some awesome, low-cost customer opportunities, but you might even…
So you’re ready to get social but you’re not sure what to post? We get it; it can be a little intimidating when you plunge into the social scene. But your business has a whole lot to gain by conversing with customers (and soon-to-be customers) online; not only will you gain brand exposure, but you’ll…
So you’ve created a stellar business blog and you’re swiftly gaining some SEO love. But are you engaging your customers effectively? A good blog can be a conversation starter and give you a touch point to your customers (and potential customers). That’s why comments are key to your blog. Get more comments! Here are a…
If you own a business, you already know that blogging isn’t just a cool way to communicate with your customers; it’s an imperative part of a social media strategy, digital marketing initiative, and a huge way to improve your search engine optimization marketing. In fact, your business blog can be the absolute most cost-effective way…
You’ve heard all the talk about WordPress: you know it’s the tool to help you self-publish your web content and get you the search engine ranking results you’ve been looking for. You know that it’ll help you engage your customers and win more customers through online engagement. But you don’t know what you’re doing. Cheer…
So you’re finally using WordPress – Awesome! WordPress is absolutely the best tool out there for self-publishing. Even if you’re new to the platform, you probably know that WordPress originated as a blog platform. Although it’s evolved to much more, its blogging capabilities are pretty stellar. In fact, there’s hardly anything that you can’t do…
If you thought Google was your friend, you’re right – but only if you happen to have a mobile-friendly website. Or at least that’s how it’s going to be later this month. That’s right, Google has announced that, come April 21, those non-mobile friendly sites will be sent to the back of the line, so…
Looking to mobile-optimize your site? Good. We already told you about Google’s new plot to destroy the non-mobile-optimized website (okay, maybe it’s not as malicious as that), but just because you have a mobile version of your site doesn’t mean you’re out of the proverbial woods (or even off Google’s blacklist). In fact, your mobile…
Let’s be honest; you’re good at your business, but you might not be good at everything it takes to run that business. After all, you likely didn’t get into your business because you had a love of overhead and management. As we’ve worked with businesses of all sizes, one thing we’ve learned is that business…
Tricks aren’t just for kids when it comes to April Fools Day internet pranks. In fact, the first of April could be the perfect time to connect with your customers – and generate some great conversation online. Take a hint from some of the heavy hitters online; these are some of our favorite April Fools…
Web design isn’t just for looks. If you own a business, you already know how important it is to have an attractive, user-friendly website with which you can interact with your customers, provide product and service information and even make sales. Great tips for website design can help make all our lives a little easier. But…
Let’s talk call to action. Let’s be honest; you don’t have a business website just because you got bored one day and thought you’d try your hand at web development. Businesses spend big bucks on websites because they’re an extremely efficient way to market, sell, and produce business leads. Not to mention that these days,…
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