Google is rolling out yet another (infamous) update with the aim to improve the quality and relevance of search engine results, this time directly affecting local marketing.

Although Google has not formally named the newest algorithm update, the online world has dubbed it the “pigeon” algorithm update due to its focus on local SEO search results.

Because pigeons tend to stay in localized areas and fly in localized patterns and… sure, guess that works for us.

Until Google provides a permanent moniker, pigeon it will be.

Local Marketing SEO Results Will Be Impacted Most

Pigeon Update

Small business owners who primarily do business in a specific geographic location just might find their websites ranking higher with the new pigeon algorithm in place.

The algorithm is focused on localized search results and will reward those with specific geographic content and geo-targeting strategies in place, boosting their local online traffic (and hopefully their foot traffic, too).

As for larger businesses that operate more on a national and international level likely won’t see any changes in their business. But those marketers who focus their efforts on specific geographic locations should see some welcomed improvements in their Google search engine rankings. (Whoot.)

No More Ridiculous Location-Based Results

The greatest advantage of the new Google algorithm update is that consumers who want to find a local pizza joint, flower shop, movie theater or other local place of business won’t have to sift through results from places that are of no use, because no matter how delicious a New York style pizza in New York City sounds I will not travel from Las Vegas to eat one.

So if you are in Pahrump and want to order pizza, with the Pigeon update your search engine results likely won’t anything from Kingman, Arizona, St. George, Utah, or even Las Vegas.

So, what do you have to do to take advantage of the Pigeon update? [Tweet this]