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Google ‘Pigeon’ Update Rewards Local Marketing

Originally posted: August 16, 2014 by Kenny Eliason. Leave a comment
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Home » Search Engine Optimization » Local SEO » Google ‘Pigeon’ Update Rewards Local Marketing

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Google is rolling out yet another (infamous) update with the aim to improve the quality and relevance of search engine results, this time directly affecting local marketing.

Although Google has not formally named the newest algorithm update, the online world has dubbed it the “pigeon” algorithm update due to its focus on local SEO search results.

Because pigeons tend to stay in localized areas and fly in localized patterns and… sure, guess that works for us.

Until Google provides a permanent moniker, pigeon it will be.

Local Marketing SEO Results Will Be Impacted Most

Pigeon Update


Small business owners who primarily do business in a specific geographic location just might find their websites ranking higher with the new pigeon algorithm in place.

The algorithm is focused on localized search results and will reward those with specific geographic content and geo-targeting strategies in place, boosting their local online traffic (and hopefully their foot traffic, too).

As for larger businesses that operate more on a national and international level likely won’t see any changes in their business. But those marketers who focus their efforts on specific geographic locations should see some welcomed improvements in their Google search engine rankings. (Whoot.)

No More Ridiculous Location-Based Results

The greatest advantage of the new Google algorithm update is that consumers who want to find a local pizza joint, flower shop, movie theater or other local place of business won’t have to sift through results from places that are of no use, because no matter how delicious a New York style pizza in New York City sounds I will not travel from Las Vegas to eat one.

So if you are in Pahrump and want to order pizza, with the Pigeon update your search engine results likely won’t anything from Kingman, Arizona, St. George, Utah, or even Las Vegas.

So, what do you have to do to take advantage of the Pigeon update? [Tweet this]

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Published: August 16, 2014
Updated: June 17, 2020
Headline: Google ‘Pigeon’ Update Rewards Local Marketing
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About the Author
Kenny Eliason
Kenny Eliason
Having grown up the son of a marketer, the skills of the trade are pumping through his blood. When you couple that with his programming and computer knowledge, you get an explosive combination. Kenny has been an avid digital marketer for over 9 years now, often being the first to recognize the hottest trends coming to the market. In his free time, Kenny loves downhill mountain biking. He calls it his "old man sport" since BMX was what he did as a teenager and it's not quite as easy to ride those little bikes anymore. Kenny is also a huge technology enthusiast, specifically when it comes to Apple products - did someone say, fanboy? Those close to him are often asking for help solving tech-related problems which often results with them saying, "man, you can fix anything!"
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