fbpx
NeONBRAND Marketing & Business Development Experts
Contact Us
Site Navigation
  • Home
  • SEO
  • Social Media
  • Websites
  • Consulting
  • Contact Us
    • Las Vegas, NV
    • St. George, UT
    • Cedar City, UT
    • Provo, UT
  • Extras
    • About
    • Team
    • Portfolio
    • Website Hosting
    • Blog
    • Ebooks
    • Digital Marketing Dictionary

Building Links Part 1: The New World of Link Building – Broken Links

Originally posted: January 29, 2014 by Faith Stewart. Leave a comment
Scroll to Next
Building Links
Get Updates to Your Inbox!
This field is for validation purposes and should be left unchanged.

Home » Search Engine Optimization » Link Building for SEO » Building Links Part 1: The New World of Link Building – Broken Links

Reading Time: 3 minutes
  • Twitter
  • Facebook
  • LinkedIn

Some are saying link building is thing of the past, but that isn’t entirely true. In fact, link building is as important as it ever was, but for different reasons.

There is a different ideology behind successful link building these days, and it has to be handled differently to account for that.

Out with the Old

link building

Link building used to be about getting as many links to your page out there as possible.

The reasoning was that the search engines saw this and interpreted more links as meaning your page “meant something” or that it “mattered.”

The problem with this is that people didn’t always play fair. Selling links and link swaps became popular, and all it took to get tons of links for your page was the right amount of money or and abundance of “friends.”

In those cases, a lot of links didn’t mean you had a great page. It meant you had plenty of money or you had a many people willing to swap with you.

That totally defeated the whole purpose of why the search engines cared about links anyway.

The Link Building Remedy

Link Building

As a result, Google began penalizing pages that seems to flagrantly engage in these link building activities.

Even those who were not necessarily doing anything “wrong” began to see traffic fall due to the sins of the few.

The term “natural link” became more important than ever.

What is a “Natural Link?”

A natural link is one that wasn’t “built” at all. It was given, naturally, by someone who truly found worth in the page.

Natural link building is an oxymoron in one sense of the word, because for a link to be natural it has to not be initiated, or built, by the owner.

There are ways to increase natural links however, and increasing links is the definition of link building.

Link Building and Natural Links

To increase natural links, all roads lead by to the same old place. Content. Its reign as king is ever supreme.

Increase Natural Links
How to Increase Natural Links? Content.

The goal of the search engines is to produce results that lead to pages that actually give those searching what they want, useable, fresh, relevant information.

The goal of SEO is to convince the search engines that your page offers that. Sometimes we forget if we just focus on offering that, the links with come, naturally.

Of course it doesn’t hurt to promote your page so that others can see what you have to offer, and then you sit back and hope that they think what you have it worth offering a link.

It can also be helpful to link to other sites that are related and relevant, which may draw those page owners to your page, and better yet soften their hearts making them more likely to offer a link back to your page.

Is Link Building Over?

Link building is not over, it is just different. If you still do things the old way it is going to backfire.

Having what people want, letting people know it is out there, and letting the links come naturally is the new world of link building, and it can be a beautiful world if we will embrace it.

Ready to learn more? Click here to see part two.

  • Twitter
  • Facebook
  • LinkedIn
Published: January 29, 2014
Updated: June 17, 2020
Headline: Building Links Part 1: The New World of Link Building – Broken Links
Image: Height: Width:

Image: Link Building Height: 1080 Width: 1080

Image: Increase Natural Links Height: 1080 Width: 1691

Publisher: NeONBRAND https://neonbrand.com
NeONBRAND https://neonbrand.com/app/themes/neonbrand/dist/images/logo-gray_280c67fe.png 98 120

« SEO That Lasts
Building Links Part 2: Track the Money Honey »

One response to “Building Links Part 1: The New World of Link Building – Broken Links”

  1. Bhavesh Patel Bhavesh Patel says:
    March 11, 2014 at 11:54 pm

    You are right Faith. Link building is not over. Google is changed the way of building the link. Through that Google make it search more and more user friendly 🙂

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

About the Author
Faith Stewart
Faith Stewart
Search
Search
Blog Categories
  • Instagram Marketing (6)
  • E-Commerce Support (1)
  • Keywords for SEO (3)
  • WordPress Tips and Tutorials (17)
  • LinkedIn Marketing (2)
  • Consulting (15)
  • Websites (12)
  • Content for SEO (33)
  • Link Building for SEO (6)
  • Marketing Strategy (60)
  • Twitter Marketing (6)
  • Facebook Marketing (33)
  • Local SEO (13)
  • Business Consulting (35)
  • The Kurt & Kenny Podcast! (13)
  • Web Development (4)
  • Video Marketing (10)
  • Uncategorized (1)
  • Website Design (21)
  • Social Media Marketing (94)
  • Search Engine Optimization (82)
  • Home
  • Search Engine Optimization
  • Social Media
  • Website Design
  • Business Consulting
  • Digital Marketing
  • Video Marketing
  • Email Marketing
  • WooCommerce Development
  • Traditional Advertising
  • Retail Marketing
  • Dentist Marketing
  • Hotel Marketing
  • Medical Marketing
NeONBRAND Newsletter
Don't live with FOMO. Get subscribed to our newsletter and never worry about missing the awesomeness ever again.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

(702) 706-NeON
  • Las Vegas, NV
  • St. George, UT
  • Cedar City, UT
  • Provo, UT
  • NW Las Vegas, NV
  • Sitemap
  • © 2023 NeONBRAND. All Rights Reserved.