If running a business online were easy, everyone would be doing it. The fact is you have your hands full with the day-to-day operations, but it’s the details that count, and there just aren’t enough hours in the day to make every one of those details account. That’s why a search engine marketing company can be just the thing you need.
What’s the benefit? You’ll never sell a dime if you can’t be found online, and search engine optimization (SEO) is the thing that gets you found. The vast majority of online traffic runs through Google (and it’s not even close), and there are countless tricks of the trade professionals can use to maximize your inbound traffic and put you on the path to serious growth.
Data-Driven Results and Customizability
An experienced SEO team will take stock of your specific business environment and goals before deep diving into your marketing fundamentals. Customizability is key. You might not always rank for the most high-demand keywords in your niche, but you can certainly rank for others that are uniquely suited to your particular company strengths.
Moreover, each technical SEO change to your website can be tested immediately using online tools like Google Analytics. You may not be able to use those tools to their full potential, but a good SEO team can. You want to be able to see the results of each individual optimization as it’s implemented in real time. Flexibility like that is worth its weight in gold.
A Focus on Organic and Natural Rankings
There’s no room for keyboard stuffing and shady algorithm tricks here. It’s not just that they don’t work (although they don’t), but some of them can even get you booted off Google altogether — a real doomsday scenario. A reputable SEO company will steer far away from that, and the best news of all is that none of it is even needed.
Fact: Organic growth is healthy growth, but that’s not synonymous with “slow” growth. On the contrary, niching down, bringing out those magic elements that make your brand sparkle, and then translating that into wheel-grinding SEO is the way to go. You might not be the Walmart family in a year, but you can be the Walmart family of your specific product, in your specific search ranking, in your specific geo, with your specific customer base.
And that’s what counts.
Highly Qualified Traffic
“Traffic, traffic, traffic,” they say. Is it all about inbound traffic? No, it’s actually about sales. Curiosity seekers are welcome, but a real SEO company won’t get you more attention, they’ll get you more sales and more high-value traffic that’s actually interested in buying something from you specifically.
How’s it done? As with all marketing, the key is to know your customer, know your product, and blend the SEO together until you two kids come together in one happy Google marriage.
It may not happen the first time around. A really good SEO company knows that a purchase is seldom made the first time someone is exposed to your brand. That’s OK and expected. They’ll know how to increase reach by repeated brand recognition and exposure until your future customer is finally ready to make a purchase.
Ready to take the first step? Visit the NeONBRAND site for more on how an experienced SEO team can make all the difference.