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Insight for Business

Originally posted: April 28, 2011 by Kenny Eliason. Leave a comment
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Home » Consulting » Business Consulting » Insight for Business

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Think it’s all about the Benjamins? Think again (although a few crisp hundreds never hurt anybody). But as it turns out, integrating social media into business isn’t all about making profits. In fact, that’s one of the least important results around, according to a poll released on Marketing Pilgrim this week.

Business Insights
Young business lady is thinking of the optimization of business process…

Among the top motivators for social media were increased loyalty, brand’s popularity and deepened brand engagement. But the number one motivator? A potential source of insight from customers.

Think about it.

Who determines how you market? Whose product improvements or suggestions do you take most to heart? Whose opinions matter most? Obviously, the answer to all these questions (and several more) is your customer.

That’s the beauty of social media. With today’s resources, you can tap into your customers’ thoughts, opinions and motivations and connect with them in a venue outside your business.  And when you’re in touch with your customer, they’re more likely to keep your business in mind.

Now that’s insightful.

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Published: April 28, 2011
Updated: August 28, 2021
Headline: Insight for Business
Image: Business Insights Height: 1080 Width: 1166

Publisher: NeONBRAND https://neonbrand.com
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About the Author
Kenny Eliason
Kenny Eliason
Having grown up the son of a marketer, the skills of the trade are pumping through his blood. When you couple that with his programming and computer knowledge, you get an explosive combination. Kenny has been an avid digital marketer for over 9 years now, often being the first to recognize the hottest trends coming to the market. In his free time, Kenny loves downhill mountain biking. He calls it his "old man sport" since BMX was what he did as a teenager and it's not quite as easy to ride those little bikes anymore. Kenny is also a huge technology enthusiast, specifically when it comes to Apple products - did someone say, fanboy? Those close to him are often asking for help solving tech-related problems which often results with them saying, "man, you can fix anything!"
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