Technology is Changing the Shopping Experience
Technology has changed the way we shop. As a business owner, here’s how your company can adapt and win in a digital marketplace.
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5 “Cool” Ways to Build Your Business During the Hot Months
Take advantage of summer, reach new customers, and grow your business with these 5 marketing tips especially designed for the summer months.
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Lead Tracking – The Cost of Not Knowing
Generating leads is all fine and dandy, but if you’re not tracking where they came from, you’re missing out on a vital piece of information.
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Internet Users Will Surpass 3 Billion
Back in 2010, NeONBRAND reported that the world would reach 2 billion internet users by the end of the year, according to the International Telecommunication Union (ITU). Now 4 years later, the ITU expects that we’ll break 3 billion by December 2014. That means 40% of the world is connecting with one another on the…
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Big Companies Suffer Data Breaches
Home Depot’s crushing data breach this September has put billion dollar corporations on their toes. Beginning in April of this year, the malware known as Mozart–a corporation specific computer contaminate–went on a 5 month infiltration of Home Depot’s cybersecurity system. Experts project over 56 million customers were affected. That’s over 15 million more than last December’s…
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Enforce Copyright Protections Through the DMCA
When you produce online content for your website, blog, social media or another outlet, the moment you publish the content, you own it. Thank goodness for Copyright Protections. That ownership applies to any content posted online, whether it’s a blog post, photograph, infographic, video or another type of online post. Protecting your online content is…
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Your Website Can Be Your Top-Performing Sales Employee
Have you ever considered that your website could be your top performing sales employee? It can! Optimize for conversions.
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How to Hack a WordPress Site
I was working late on a client’s website a couple nights ago, when I closed out and rushed home so that I could make it in time for dinner. After an amazing dinner prepared by my wife, I pulled up my client’s website on my phone to make sure the responsive design was looking the way…
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Insight for Business
Think it’s all about the Benjamins? Think again (although a few crisp hundreds never hurt anybody). But as it turns out, integrating social media into business isn’t all about making profits. In fact, that’s one of the least important results around, according to a poll released on Marketing Pilgrim this week. Among the top motivators…
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Goal! Tips for Successful Business Goals
While there may still be a few weeks left in 2010, there’s no time like the present to start thinking about 2011 – at what that might mean to your business. In fact, December is the perfect time to reflect on the past year and assess what worked for your business and what—umm—didn’t. And since the New Year…
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What’s In a Name?
Your business begins with a name. It’s the cornerstone of your company identity and impacts your branding, company tone, and first impressions. Think about it. The branding of Target would be very different if the retailer still went by its original name, Dayton Dry Goods Company. Selecting the right business name for your company is…
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Building Alliances as a New Business
Building alliances as a newly created company can be crucial to your success. Find a strong referral partner and work closely with them to find success.
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Another Side of Customer Loyalty
CardStar offers mobile phone users a simple way to manage physical loyalty and membership cards in a digital manner. Today the service is introducing integration with Foursquare to support check-ins for users of the iPhone application. Now, when a user scans their club or loyalty card via CardStar during checkout, they can also tap to check in on the location-based…
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Why You are Needed to Lead
This is an article from AriWriter: “The easiest thing is to react,” Seth Godin writes on page 86 of his 147-page self-help book about the importance of leadership, about the desire for you to recognize your calling and step up and fill the shoes of the tribe that needs you like Gary Vaynerchuk did for…
