Ignitesocialmedia.com provides some interesting statistics on different brands and how they have been doing on building and maintaining their fan bases. Some of the leaders are obvious, but others might be a little surprising. A Few Top Brands #1 YouTube – 5,726,379 fans, valued at $18,746,100 #5 Dr. Pepper – 1,827,828 fans, value: $12,875,074 #6…
In case you missed it. Yesterday the Prime Minister’s office posted a video of a conversation between Mark Zuckerberg and the David Cameron, the new U.K. prime minister, discussing a new initiative to engage citizens for ideas on reducing the country’s deficit. While it’s interesting to see the country engage its citizens I can only…
If you haven’t Googled yourself, you better get to it. You might be surprised at what you find. Your online footprint through the use of Facebook and Twitter might be less than awesome, at least according to a potential employer. If your pictures and status updates aren’t exactly screaming “CEO material,” you may want to…
With all the buzz going around about the 2010 World Cup, we just thought we’d give everyone an interesting update we all found at mashable.com. During this year’s FIFA World Cup games in South Africa, players on several competing teams will be unable to tweet, poke, buzz, check-in, like or in any other way make…
Everybody is using Social Media nowadays. You, me, our grandparents, the dog down the street, lab-rats, the works! Now even politicians are starting to use it! Here are a couple of reasons why Politicians have opened up their minds to Social Media outlets: Provides transparency and credibility Highly targeted and inexpensive ads Politicians can let the people…
A social media marketing company called Syncapse surveyed 4,000 people who have “Liked” the top 20 brands that have pages on Facebook and figured out exactly how valuable those “fans” are. They did what? The study (“The Value of a Facebook Fan: An Empirical Review”) estimates that someone who has Liked a brand will spend…
Social Media, Social Media, Social Media! That seems to be the only thing people like us like to talk about these days… well can you blame us? It’s just so cool! The possibilities are numerous! The benefits are endless! Handle with care! Now we’ve talked a lot in the past about the benefits and the…
This is an article from AriWriter: “The easiest thing is to react,” Seth Godin writes on page 86 of his 147-page self-help book about the importance of leadership, about the desire for you to recognize your calling and step up and fill the shoes of the tribe that needs you like Gary Vaynerchuk did for…
Lights, Camera, Action! Whether you sell shoes, build cabinets or clean carpets, How-To videos can assist you in building great relationships with your clients, and strengthen the image of your brand. Here are a couple of tips for how to make a GREAT How-To video: To read more about these tips, and how to make…
After examining 100 different companies and their social media activity levels, the brands were ranked on an “engagement scale” where scores ranged from a high of 127 to a low of 1. Those brands that were the most engaged saw their revenue grow over the past year by 18% while the least engaged brands saw…
News media — including newspapers, news weeklies and TV news programs — was struggling long before the 2008 financial crisis and subsequent recession. In 2009 alone more than 100 newspapers shut down across the United States. With 24-hour TV and web news cycles, physical newspaper distribution has become somewhat of an inconvenience. That combined with the…
If you haven’t seen it by now, you’ll see it in about 5 seconds when the movie loads, but Nike has just come out with a new three-minute advertisement entitled “Write the Future”. This film just set a new record for having the most views of any viral video in its debut week: 7.8 million….
A very easy way of showing that you care about your customers is giving them a nice gift that they can actually enjoy. Of course sending them a virtual rose is sweet, or giving them some rare sword on a Facebook game is nice, but when it comes down to it, giving them something actually useful…
There are probably times in your business life when you are faced with insurmountable amounts of data, and you need to know as soon as possible which data is essential, and which data is not. According to this article from mashable.com in the modern business world, it is essential that we tie our data analysis…
Marketing on Facebook has become one of the most powerful small business tools that have ever existed in the history of ever. And we’re totally not prone to exaggeration. Seriously, though, Facebook ads are everything a DIY marketer could possibly want: User-friendly Inexpensive Effective Lucrative Like every other type of marketing in existence, to get the…
Or in other words, your customer service is so poor I can’t tell what you’re trying to sell. I’m sure you have felt this way before about many companies that you’ve had to deal with, but have you ever taken the chance to look at your own customer service? Customer Service is the “New Marketing”…
Why Wibiya? Have you ever been to a party by yourself? Then you probably know how awkward it is to fit in and socialize while trying to ask what’s inside the spinach puffs. Well, Wibiya is designed to help the customers (the guests) navigate the social aspects of your website (the party). Nice and easy….
This is a pretty big deal for a few reasons. Mainly, the ability to communicate with people one on one, without having to follow them first. According to Twitter, “only a handful of accounts have these features presently,” but it will expand on a gradual basis to more accounts. One of the biggest additions is…
This is such an awesome tip! And it really works. If you have more than 100 friends on Facebook, this will save you a TON of time. How to Select all your Facebook Friends at Once. Marketing to your friends on Facebook can get annoying fast – legging groups come to mind immediately – but there…
Facebook isn’t a website. Okay, technically Facebook.com is a website, but that’s not what makes Facebook so powerful. The essence of Facebook, the thing that makes it worth billions of dollars and helps it dominate a full 22% of the world’s internet usage, is this: Facebook is people. Twitter is people, too. Social media websites…
Did you see that? Social media might be the biggest shift since the industrial revolution. Some companies dismiss social media as a fad, but take a look at these numbers: Let’s talk about Gen Y (AKA Millennials) 50% of the world’s population under 30 years old. That means that there are a lot of people…
Here’s the thing about social media marketing: It only works when you do. If marketing was easy, businesses wouldn’t spend billions of dollars every year hiring agencies like us to help them get the word out. Starting a successful business looks easy. Until you do it. In a free market, anyone can start a business. That…
Social media marketing strategy involves more than Tweeting a link and raking in the money, as more businesses discover every day. DIY marketing is cost effective, but there’s a major learning curve. It turns out that social media strategy actually requires some, well, strategizing. Just like every other kind of marketing ever, the world of social…
An integral part of creating great media is consuming great media. However: There has to be a balance. Spend too much time looking at other people’s work, and you’ll end up neglecting your own work, and possibly even suppressing your own creativity. Then again, if you work in a bubble without seeing what else is…
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