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Social Media is Made of People

Originally posted: May 10, 2010 by Kenny Eliason. Leave a comment
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Home » Social Media Marketing » Social Media is Made of People

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Facebook isn’t a website.

Okay, technically Facebook.com is a website, but that’s not what makes Facebook so powerful.

The essence of Facebook, the thing that makes it worth billions of dollars and helps it dominate a full 22% of the world’s internet usage, is this:

Facebook is people.

Twitter is people, too.

Social media websites are tools which people use to come together, share ideas, and build communities.

That’s pretty cool, isn’t it?

Here’s What That Means For You

When you decide to build a social media marketing campaign for your business, it’s easy to look at networks like Facebook as these giant, faceless websites that we have to conquer.

That attitude doesn’t serve you, though.

Contrary to popular belief, people are pretty smart.

They know when a marketer is addressing a demographic instead of talking to the actual human beings on the other side of the screen.

Maybe it’s not a conscious realization – often, what comes across is the general feeling that a company is trying to rip people off or take advantage of them.

Marketing with a “Our Company vs. Facebook” mentality gives people that impression.

Your heart’s not in the right place, and it shows.

What to Do About It

If ever you feel disconnected from your audience, as if you’re talking to a mass of strangers instead of to a bunch of friends, it’s time to get in touch with the people again.

Get out from behind your computer and have a conversation with a human.

Go to an old friend’s social profile and catch up on their latest news.

Take a day off and spend some time with actual, real people you care about.

Marketing off all kinds, not just social media marketing, requires you to make connections with others, and it’s much harder to connect with generic bits of data.

Keep people in mind, though, and you’ll be ahead of the curve.

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Published: May 10, 2010
Updated: February 25, 2020
Headline: Social Media is Made of People
Publisher: NeONBRAND https://neonbrand.com
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About the Author
Kenny Eliason
Kenny Eliason
Having grown up the son of a marketer, the skills of the trade are pumping through his blood. When you couple that with his programming and computer knowledge, you get an explosive combination. Kenny has been an avid digital marketer for over 9 years now, often being the first to recognize the hottest trends coming to the market. In his free time, Kenny loves downhill mountain biking. He calls it his "old man sport" since BMX was what he did as a teenager and it's not quite as easy to ride those little bikes anymore. Kenny is also a huge technology enthusiast, specifically when it comes to Apple products - did someone say, fanboy? Those close to him are often asking for help solving tech-related problems which often results with them saying, "man, you can fix anything!"
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