The Social Revolution 2014

Social Media Revolution 2014

Sure, the industrial revolution changed the world, but the current new world order is all about social. Social networking, social sharing, social linking – the possibilities (and the links!) are endless. These days, social media has taken over every aspect of life – from planning an event to purchasing a product to connecting with your […]

Don’t Let Them Think You’re Fake

Office party

When it comes to doing well on search engine results of any kind, the search engines themselves need assurances that a site is genuine and not an affiliate marketer or worse, a SPAM site. If a search engine is assured a site is a real and genuine destination on the World Wide Web, it will […]

SEO: Social Engine Optimization? Top 5 Reasons Infographic

SEO - Social Engine Optimization?

With conflicting information coming from the Mr. Google Spam (this video vs. this video), we wanted to flesh out some of the ways social media can benefit your search engine optimization efforts and decided to lay it out in this little infojpg to break it down for us. Share this Image On Your Site (copy […]

Tracking URLs Helps Identify Traffic Sources

icon_urlTracking

Tracking online marketing activity and the sources of useful and relevant online traffic can be done easily with some basic online tools and a little effort. Tools needed to track URLs include published content with a live URL link, the free Google URL builder and a free Bitly account. The URL builder enables site owners […]

Content Marketing is Rising in Importance

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Although they are different, content marketing and SEO are becoming more intertwined and in some cases referred to synonymously. Basic use of keywords and pay-per-click marketing still have their place. But online marketers no longer can simply focus efforts on keywords and bid up their rank. One reason it no longer works that way is […]

Marketers Need to Prepare for New Apple Search Engine

duck

Apple and its popular Mac computers hold between about 10 percent and 20 percent of the personal computer and laptop computer markets. But it holds a much firmer grip on the mobile phones and tablet markets, which have been growing in importance among marketers. But with Apple recently announcing plans to allow a new search […]

Generating Online ‘Buzz’ Can Boost Business

Buzz

Marketers can have difficulty grabbing the attention of intended targets when devising their marketing plans for various goods and services. And one of the most elusive ways to get the attention of particular consumers is to create “buzz” that reflects positively on a good or service. “Buzz” essentially is a general excitement among the public […]

Why Google Loves Local Businesses

GooglePlaces

Some years ago, bidding on keywords and ranking high on search engine results used to be relatively easy. Online marketers needed to simply mention a keywords a couple of times while providing virtually any content at all that was loosely related to the keyword search. Affiliate marketers dominated many search engine results, and business that […]

Using Heading Tags for Better SEO

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Headers are fickle things. Sometimes they are wanted. Other times they aren’t. Aside from the fact that most successful blogs and websites use them, it’s a reasonable question for one to ask what use they have when it comes to search engine marketing. Other than to help break up and organize content, which make pages […]

Information on the Move: Infographic vs. Infogif

on the move

Information is thrown at us in so many shapes and forms these days that we are on overload.  This poses a problem for us in receiving information because it is all vying for our attention.  The challenge for those who want us to pay attention to their information is to make the information they throw […]