Establishing Your Brand’s Voice

Establishing Your Brand's Voice

As an author for NeONBRAND, I spend the majority of my time studying trends in web content literature. The first thing I aim to discover is a brand’s voice–or the literary tone and style that websites use to project the attitude of their company. Establishing your brand’s voice has everything to do with your audience, […]

Getting over the Hump in Social Media

Social Media

We all know that social media is important. But harnessing the potential of this lucrative medium can be tricky. Getting over the hump on your social media presence may take time, however, there are tools to help. Focusing on the right platforms is key to successful social media marketing. From an ROI perspective, definitely only spend time […]

Maintaining an Online Reputation

Reputation Diagram Displays Stature Trust And Credibility

By Kenny Eliason, NeONBRAND Founder In SEO, it’s important to build up an online reputation that suits your company for optimal success.  But what exactly does an ‘online reputation’ mean? An online reputation is the character of business portrayed to potential customers via the internet. Managing a business’s online reputation is important for two major […]

Penguin 3.0 Update is a “Refresh”

Penguins on the snow

Google’s Penguin update is finally here and SEOs anxiously await results of the rollout that began last Friday, October 17. The Penguin algorithm, known unofficially as Penguin 3.0, was released without an official announcement nor any information on the update. It wasn’t until this morning that we heard from Google’s Pierre Far about what we […]

Internet Users Will Surpass 3 Billion

Internet Users Will Surpass 3 Billion

Back in 2010, NeONBRAND reported that the world would reach 2 billion internet users by the end of the year, according to the International Telecommunication Union (ITU). Now 4 years later, the ITU expects that we’ll break 3 billion by December. That means 40% of the world is connecting with one another on the web. […]