If you’re currently standing in line waiting to see Star Wars: The Force Awakens, well, we can’t say we’re not surprised. For the better part of a year, Star Wars pandemonium has awakened, well everywhere. And when it comes to truly making a mark on digital marketing, the beloved franchise really knows what it’s doing….
We’re approaching the end of the year, and chances are, that means you’re reflecting on your marketing efforts over the past year. As you assess what you’ve done this year, you’ll naturally begin thinking of all those things you wish you’d done. Before you determine your goals for the coming year, think about everything you’d…
It’s the week of Thanksgiving, and that means it’s time to reach out to customers to let them know you appreciate them. This year, why not give their mind a little gift too? Interesting Turkey-day Facts These interesting facts about Thanksgiving are perfect to share on social media or via text, email, or on your…
So you already know that a great digital marketing strategy requires you to be online, be social, and be active. To get the brand exposure you’re looking for, you should be posting regularly to your own website and social media platforms, not to mention taking part in online conversations regarding your industry and your customers….
When it comes to online marketing trends, they tend to move pretty quickly. And if you’re not able to adapt to new trends and best practices, you could be missing out on some significant opportunities for growing your business. Here are the biggest trends we’ve been seeing in the world of online marketing this year…
In our previous posts we’ve shown you where to find affordable images and how to optimize images for the web. Now we know there are a lot of times when you want to take those awesomely optimized photos and add a bit of your own flavor to it, but let’s face it: who has time to…
Or at least the ridiculously overpriced ones. You know as well as we do: a good article is only as good as the photos used to illustrate it. That’s why finding attractive, interesting and captivating photos (that don’t require taking out a second mortgage on your home) is a huge part of any effective website or content…
At NeONBRAND we like to share our knowledge of winning SEO practices. Much of our work, including meetups, online groups, and our blog posts are dedicated to helping other SEOs reach their goals. In this post we cover our top 3 “Tips” posts of 2014 that offered helpful information to our audience. We hope you’ve learned…
As an author for NeONBRAND, I spend the majority of my time studying trends in web content literature. The first thing I look for is a brand’s voice–or the literary tone and style that websites use to project the attitude of their company. Establishing your brand’s voice has everything to do with your audience, online reputation,…
Back in 2010, NeONBRAND reported that the world would reach 2 billion internet users by the end of the year, according to the International Telecommunication Union (ITU). Now 4 years later, the ITU expects that we’ll break 3 billion by December 2014. That means 40% of the world is connecting with one another on the…
A shared keynote at this year’s Pubcon reminded SEO companies that smart marketing is all about helping consumers. Businesses that share valuable, original content with consumers are achieving marketable success. In a sense, winning SEOs practice “the more you give, the more you shall receive.” NeONBRAND takes a look on how this helpful strategy can improve your business….
Home Depot’s crushing data breach this September has put billion dollar corporations on their toes. Beginning in April of this year, the malware known as Mozart–a corporation specific computer contaminate–went on a 5 month infiltration of Home Depot’s cybersecurity system. Experts project over 56 million customers were affected. That’s over 15 million more than last December’s…
Many business owners think they own their brand, but in fact, that is not the case. A brand is the general public’s image of your business, and you only can hope to influence that image in a way that you want relevant consumers and potential customer in particular to think of your business. One of…
When you produce online content for your website, blog, social media or another outlet, the moment you publish the content, you own it. Thank goodness for Copyright Protections. That ownership applies to any content posted online, whether it’s a blog post, photograph, infographic, video or another type of online post. Protecting your online content is…
Tracking online marketing activity and the sources of useful and relevant online traffic can be done easily with some basic online tools and a little effort. Tools needed to track URLs include published content with a live URL link, the free Google URL builder, and a free Bit.ly account. The URL builder enables site owners…
By creating regular communication with potential customers, you create a ‘buzz’ around your brand that helps attract customers.
Marketing is such a different animal than it used to be. What used to be as simple as buying ad space in a newspaper or recording an ad for the radio turned into full on production with the invention of the television. Add to that the ever growing advertising “free-for-all” that is social media, from Facebook…
Have you ever considered that your website could be your top performing sales employee? It can! Optimize for conversions.
I was working late on a client’s website a couple nights ago, when I closed out and rushed home so that I could make it in time for dinner. After an amazing dinner prepared by my wife, I pulled up my client’s website on my phone to make sure the responsive design was looking the way…
Among all the issues that face a business owner, trying to improve website visibility probably doesn’t get thought about all too often. Even here at NeONBRAND our own website visibility is sometimes left forgotten as we’re busy working on everyone elses! Now that we’ve recognized the problem, how do we fix it? Improve Website Visibility: 2…
We know you want to encourage more traffic to your website; our tips will help you generate traffic quickly. If you’re like a lot of business owners, you likely depend on your site to market your business, offer product and service information and notify your customers of current events or promotions. But is your website…
We recently started a new project and as with most new web projects, we needed a new logo. We’ve used sites like 99designs.com and hatchwise.com in the past but had limited success and the price can be a bit high. So this time we decided to come up with something a little different. If you…
Maybe those Mayans are onto something. And if you’re of the mindset that the world as we know it is ending next week, then by all means, DO everything we’ve listed below to watch your marketing strategies flush down the proverbial tube. However, if you’d like to make it your most successful year yet, steer…
When you’re running a business – especially your own, you probably find that all too often there aren’t enough hours in the day. With payroll, taxes, staffing, operations, products, vendors and countless other factors to worry about, it’s amazing if you can even find the time to actually market your business. Unfortunately, marketing is a…
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