Using Human Emotion and Video to Engage Your Audience
People like people, even when they’re on social media. Make sure your social efforts feature a human element and the engagement will follow.
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Is Discount Pricing Really Worth It?
While some thing discounting your pricing is necessary, we would beg to differ. Price = Value. Discounting your price, could also discount your value.
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Why We Love Hootsuite
Hootsuite isn’t anything new, they’re actually quite old as far as social tools are concerned… but they’re as freaking awesome as ever.
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What are the Facebook Audience Types? (With Video)
The proper use of Facebook Audiences are critical to the success of your social media advertising campaign.
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Is your Facebook Business Page worth the effort?
Facebook Business Pages have the ability to grow your business more than ever before, as long as you know where to look.
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5 Common SEO Oversights
Admittedly there are way more oversights than we have listed here in this post… but these are at the top of our list!
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How Does SEO Work?
What the heck is SEO? How do you get more of it? We’ve been working on SEO for a number of years now, let us try to simplify it for you.
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Understanding Google’s SEO Guidelines
Google provides quite a bit of information on what it takes to rank a website. We’ve summarized it for you.
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Add Gutenberg Full and Wide Width to Your Theme
Gutenberg is legit awesome, but if your theme doesn’t have the wide and full width options available, never fear. We have the solution.
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Three Steps to Setup an Already Built Roots Bedrock/Sage Site
Setting up a Roots/Bedrock site is very different than the normal way of installing WordPress, but it’s a million times better.
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How to Use a Backlink Checker
Who’s linking to your website? You can’t do SEO without backlinks, and you can’t build backlinks blind. Let’s talk about how to use a backlink checker to find opportunities.
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How to Pitch Your Meetup to Journalists
Want to get media attention for your Meetup group? Here are a few tips to help you find and pitch to journalists so you can use that exposure to grow your group.
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Facebook’s Ad Targeting Has Changed – The Scoop
Facebook is dropping all ad targeting options that rely on 3rd party data. Here’s what that means for your business and what you should do about it.
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The Kurt & Kenny Podcast Episode 14: When It’s Time to Say Goodbye
It’s not easy saying goodbye, but it’s a lot harder keeping the wrong person around for the long term. When it’s time to end an employee relationship, here’s how to handle it.
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Developing WordPress with Roots Bedrock/Sage
This is a running document that I’m maintaining as an ongoing learning process for my junior developers. Please feel free to comment and leave feedback if I can do anything better. from iTerm, navigate to your “code” folder composer create-project roots/bedrock {sitename} *{sitename} should be replaced with the folder name for the client project cd…
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The Kurt & Kenny Podcast Episode 13: Return on SEO
A great SEO strategy is good for your bottom line, but how can you calculate the return on your SEO investment? It’s not a simple answer. Kurt and Kenny tackle that question in this episode of the Kurt & Kenny Podcast.
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The Kurt & Kenny Podcast Episode 12: When Clients Go Bad
Smart freelancers and service providers are thoughtful about accepting clients. The quality of your client relationships determines the quality of your work life, and you should manage those relationships carefully. In this podcast, Kurt and Kenny talk about how to do that.
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The Kurt & Kenny Podcast Episode 11: SEO, SEM – Commonly Confused Terms
SEO. SEM. PPC. AHREFS. What is all this stuff? In this episode of the Kurt & Kenny Podcast, the guys tackle the most commonly confused online marketing terms so you can sort through the noise and make good decisions for your business.
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The Kurt & Kenny Podcast Episode 10: Insurance for Small Businesses
Kurt and Kenny welcome their good friend (and insurance expert) Makeli Scholer to help you navigate the insurance world. If you’re thinking about offering insurance benefits for your small business team, this is the podcast for you.
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The Kurt & Kenny Podcast Episode 9: Coworking Cost Calculations
At first glance, coworking looks a little more expensive than renting a private office space in one of those space-for-rent buildings. Look closer, though, and the ROI of coworking beats office space…to a point. Kurt and Kenny discuss, and this week, things might get a little heated.
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The Client Education Process
Your client hired you because they don’t know how to do what you do. They don’t want to know, either. Still, client education can make your development project or other creative service go so much more smoothly. Here’s how to get everyone up to speed.
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The Kurt & Kenny Podcast Episodes 7 & 8: Entrepreneurial Origins
Bonus week! In episodes 7 and 8 of the Kurt & Kenny Podcast, Kurt and Kenny share their very, very different entrepreneurship stories. You also get to hear from a member of the NeONBRAND team.
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The Kurt & Kenny Podcast Episode 6: NeONBRAND Origins
In this 6th episode of the Kurt and Kenny Podcast, you finally get the whole story about where NeONBRAND came from, how Kurt and Kenny formed their partnership, and some of the formative moments that make us who we are today. Stay tuned at the end for some special features!
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The Kurt & Kenny Podcast Episode 5: The Dark Side of SEO
After falling victim to an SEO attack, Kenny and Kurt put together this podcast to share their experiences with negative SEO and what you should do if it happens to you. Don’t worry – it’s not as scary as it sounds.
