Google Case Note Review

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Arguments can be made for Google being a one business company or a company practicing related diversification. I will discuss the reasons that suggest Google has structured both ways and then offer my personal opinion on how I think Google is structured. Google as a one business company Although Google has many different services, they…

Should You Do Social Media Marketing on YouTube?

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Viral Marketing. Take Gangnam Style, David at the Dentist, and even that crazy dramatic squirrel. They all give the same message: YouTube is the perfect breeding ground for viral marketing. Video works well as a marketing medium because they’re short, to-the-point, and more likely to capture your audience’s interest than text or graphics. But before…
Search Engine Optimization What You Need to Know

Search Engine Marketing for Your Business

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So you’re a professional or business owner who knows the ins and outs of your industry. You’re good at what you do, and it shows in your products or services. But how do your customers and potential customers know that? How do they find you? Search Engine Marketing. The key to building your business’ online…

5 SEO Myths You Need to Forget

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Are you still struggling in the world of search engine optimization? Well, unless you happen to be programmed to inherently understand Google’s ever-changing algorithm, you’re not alone. We see no end to good-intentioned businesses that just aren’t quite able to get the “hang” of the whole SEO thing. So if you’re not quite sure how…

Elite 8 of Social Media

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With March Madness in full swing around here, we’ve decided to get in on the action by naming our own Elite Eight – of social media, that is. What makes a business socially great? How about frequent updates, relevant content, engaging posts, and creating customer involvement? We’ve nominated a few of our favorite “performers” here:…

6 Biggest Social Media Mistakes Businesses Make

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You may be gung-ho to take advantage of the many marketing opportunities presented by social media. That said, many businesses end up putting the cart before the proverbial horse when implementing a social strategy. We get it; you’re excited. But social media marketing without strategy and understanding can be a waste of time and resources….