Blog
Elite 8 of Social Media
With March Madness in full swing around here, we’ve decided to get in on the action by naming our own Elite Eight – of social media, that is. What makes a business socially great? How about frequent updates, relevant content, engaging posts, and creating customer involvement? We’ve nominated a few of our favorite “performers” here:…
6 Biggest Social Media Mistakes Businesses Make
You may be gung-ho to take advantage of the many marketing opportunities presented by social media. That said, many businesses end up putting the cart before the proverbial horse when implementing a social strategy. We get it; you’re excited. But social media marketing without strategy and understanding can be a waste of time and resources….
Spring Cleaning — For Your Website!
With springtime looming around the corner, you may be busy making summer vacation plans, organizing your pantry, or finally getting around to de-junking your garage. So what better time than the onset of a new season to do some serious spring cleaning – virtual style. If it’s been a while since you’ve thought about your…
Facebook: Not Just For the Kiddies
Are you shirking your business’s Facebook duties based on the excuse that the social media demographic is just too young? Well, that might have been the case a few years ago, but not so in our socially-accepted social world.
Four Tactics to Add to Your Content-Marketing Strategy
By now you’ve likely overheard the buzz that is “content marketing.” Sure, you know that frequent, relevant, and quality content can help attract customers to your website or blog, but do you really understand what content marketing is and how to employ your strategy effectively? If you’re just starting out, it’s good to think outside…
Running a Logo Contest on Fiverr.com
We recently started a new project and as with most new web projects, we needed a new logo. We’ve used sites like 99designs.com and hatchwise.com in the past but had limited success and the price can be a bit high. So this time we decided to come up with something a little different. If you…
Improving Your Facebook Posts Tip #3: Practice Diversity
We’re not trying to get all politically correct here, but diversity is key when it comes to social media marketing. And we’re not talking about ethnicities, religions, or creeds. We’re talking about your content. Are you posting everyday about a specific product or feature? Are you asking every Friday about weekend plans? Well, we have…
Improving Your Facebook Posts Tip #2: Timing
Just like dancing, Facebook posting is all about the timing – and some glitter never hurt, either. So if your business posts aren’t resulting in the engagement you had in mind, maybe it’s time to think about your timing. Your content might be spot-on, but, as any comedian will tell you, those words will fall…
Improving Your Facebook Posts One Tip at a Time
Ever heard the phrase, “I never forget a face?” Well, these days, it would be more correct to say, “I never forget Facebook.” Improving your Facebook posts can mean real money to your bottom line. That’s right, a new study is out and it asserts that people remember Facebook posts and photos with greater clarity…
Top 10 Ways to Increase Your SEO Ranking
Recently we were asked to give a presentation at a convention here in town put on by the American Academy of Cosmetic Surgery. We wanted to provide a way for the listeners at the convention as well as any of our followers to be able to see and hear the information again if they wanted….
Webmaster Tools Fubdubbery
Like any good digital marketing firm, NeONBRAND uses Google’s Webmaster tools for tracking our client’s progress in search engines. Although a powerful tool it is, there are some limitations that have to be filled from other sources. A nice feature of Webmaster Tools is their API. I say nice but unfortunately, it is very limited…
Online Marketing Strategies: What NOT to Do
Maybe those Mayans are onto something. And if you’re of the mindset that the world as we know it is ending next week, then by all means, DO everything we’ve listed below to watch your marketing strategies flush down the proverbial tube. However, if you’d like to make it your most successful year yet, steer…