There are a lot of excellent marketers, web developers, and SEO specialists out there. There are also a fair amount of naive newbies and disreputable types. In this episode of the Kurt and Kenny podcast, the guys share their best tips to help you tell the difference.
Software developers, artists, and even mechanics all face the same problem. If you work quickly, you lose quality. If you do the best job in the world, you take forever to deliver. Which is better? Where’s the balance? Here’s what Kurt and Kenny have to say:
In this second episode of the Kurt and Kenny Podcast, the bosses talk tech adoption. When is it a good idea to stay on the cutting edge of technology, and when is early adoption just a risky gamble? Kenny is a self-professed bleeding edge kind of guy. He’s first in line at Apple store when…
Facebook’s advertising platform is one of the most efficient marketing methods available to modern businesses, but if your ads aren’t selling anything, it doesn’t do you much good. Here’s what to do when your ads are getting clicked, but noone is buying.
You finally shelled out some cash to a professional marketing agency, and you didn’t get the results you wanted. Let’s talk about why that happens.
I don’t know what’s going to happen without net neutrality, but I do know how to adapt to changes in the online landscape. Here’s how to make sure your business keeps killing it online, no matter what happens.
Looking for a way to call the Yoast Local SEO data for a single location using php instead of a shortcode? We figured it out, here’s the answer.
Recently needed to add a new icon to the Genesis Simple Social Icons plugin and hadn’t ever done it before. Specifically, I was trying to add the Slack icon to the list of icons. Here’s what I figured out: Adding a New Field to the Widget – Step 1 The first step in adding a…
Trying to figure out this whole Twitter thing? Especially for social media marketing? Don’t worry. Here’s Twitter 101 for Marketers.
In the age of automation, it can be easy to over-automate. Keep things real by only automating things that provide a true benefit to users.
Good design doesn’t happen overnight; it takes hours upon hours of brainwork before a designer can even get started on your project.
Social media sharing is central to any content marketing strategy. Here’s how your business can get the most out of social shares.
Your website is broken up into many different pieces: Registration Domain Name Servers (DNS) Subdomains Hosting Emails Registration Registration is where you essentially license the use of your domain from ICANN. Domains are registered for a certain amount of time (usually in 1-year increments). Registering a domain is similar to signing a lease on an office…
DIYing your SEO? Our experts put together these 6 quick tips to help you improve your search engine optimization and attract more traffic.
With the recent announcement from Google that they will be requiring security certificates on websites (or face the consequences of being deemed “insecure), we have found ourselves installing certificates on many websites even in the past few days. Since we’ve gotten the process pretty dialed in, we thought that others might find our process valuable as…
Google now penalizes websites that it doesn’t consider secure. Here’s what that means for your business, and what you can do to get secure.
Just as Instagram’s video features spelled doom for the fledgeling Vine, Instagram Stories are challenging Snapchat. Will Snapchat survive?
This is a paid plugin offered by Yoast, but if you have a brick-and-mortar store and need Local SEO, this plugin is a must! The Local SEO for WordPress plugin generates your address and opening hours information for you using shortcodes. More importantly, the output HTML is all properly wrapped in Schema tags. It’s a…
This one is a no-brainer, the Yoast SEO plugin is my top recommended plugin for SEO optimization. There are a million posts online as to why it’s the best… Just go give one of those a read if you need more information. Yoast offers a premium version of his SEO plugin which does have some…
Among the three main features offered by WP Optimize, our favorite is the link optimization option. Amongst the abilities found in that piece of the plugin are the following: Auto-create internal links based on keywords or category names in post content Auto-create external links based on keywords in post content (hello affiliate links?) Auto-add no-follow attribute…
SEOPressor is a bit of a secret weapon. We use this alongside our Yoast SEO plugin but use the features separately. This plugin gives the ability to do multiple keywords along with tying right into the recommended content. It also auto-decorates text in your content based on the keywords you choose. It will suggest keywords…
One greatly underutilized search engine optimization tactic is image optimization, specifically regarding file names. The culprit is when we buy that super awesome photo from iStock and when it saves to your computer the file name is iStock8183952730-50872937.jpg. That is the most uninformative name an image could have. Then without thinking, we upload that image…
Kwayy HTML Sitemap is a simple plugin that creates an HTML sitemap. The shortcode it generates can be placed on any page of your website (likely the Sitemap page). It also allows for ordering of post types as to rearrange them and show your more important content up top first, if you’d so desire. The…
We have gone through a lot of image optimization plugins in our day, a lot. They all have their different perks, but none of them gave us the full package until we were introduced to Kraken. Kraken is a premium plugin that optimizes images at a phenomenal rate. Their site beautifully demonstrates the optimization process,…
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