Got a great home page for your business’s web site? Well, it may not matter so much to your potential customers. While we’re the first to say that image is everything in web marketing, customers may never see that brilliant intro that graces your site’s home page. Why? Social media is one of the main…
Just when you think you’ve mastered the art of search engine optimization, the game changes. With search engines constantly refining (and sometimes, redefining) their algorithms and parameters, SEO has become a constantly evolving art. In fact, SEO methods of today are starkly different than in past years. Here are the trends that are making waves…
Yoast sure has grown up a bit since our last post about setting up WordPress SEO by Yoast! With all the changes that have happened, it’s time to review the process of configuring the plugin to help ensure SEO perfection. Here’s the run-down.
If you thought Google was your friend, you’re right – but only if you happen to have a mobile-friendly website. Or at least that’s how it’s going to be later this month. That’s right, Google has announced that, come April 21, those non-mobile friendly sites will be sent to the back of the line, so…
Looking to mobile-optimize your site? Good. We already told you about Google’s new plot to destroy the non-mobile-optimized website (okay, maybe it’s not as malicious as that), but just because you have a mobile version of your site doesn’t mean you’re out of the proverbial woods (or even off Google’s blacklist). In fact, your mobile…
2014 is coming to a close in just a matter of weeks! We’re taking the next few days to look back and see just what happened in the SEO world this year. There’s been Penguin Updates, cyber infiltrations, and new moves in top SEO companies around the globe. Let’s relive it all with this 2014…
What’s that, you haven’t heard of the SEO Speedwagon?? I was asked to speak at WordCamp Las Vegas this year and my topic covered what quick tips you can do to help rank your site as quickly as possible. So my thoughts went a little something like this… Quick -> Speed -> Speedwagon ->REO Speedwagon…
Google’s Penguin update is finally here and SEOs anxiously await results of the rollout that began last Friday, October 17. The Penguin algorithm, known unofficially as Penguin 3.0, was released without an official announcement nor any information on the update. It wasn’t until this morning that we heard from Google’s Pierre Far about what we…
The 2014 U.S. Search Awards were held on Wednesday, October 8th during Pubcon at the Las Vegas Strip’s iconic Treasure Island Hotel. Representative judges from a number of digital marketing companies, including FMB Media and Omni Marketing Interactive, named a total 20 recipients at the biggest US Search Awards celebration yet. U.S. Search Awards Big Wins Taking…
Many people don’t correlate site security with search engine rankings, but Google officials recently announced they are going to include site security measures among algorithm considerations for ranking sites. Google officials this month announced they are going to add SSL and HTTPS security protocols to the algorithm ranking signals that ultimately will improve the site…
Apple and its popular Mac computers hold between about 10 percent and 20 percent of the personal computer and laptop computer markets. But it holds a much firmer grip on the mobile phones and tablet markets, which have been growing in importance among marketers. But with Apple recently announcing plans to allow a new search…
Most businesses now must have a presence online in order to extend their marketing reach and draw in the maximum amount of potential customers, clients and others. But when using search engine marketing (SEO) strategies and tactics, many modern marketers make the mistake of not tracking the types of traffic their SEO campaigns are bringing…
Few things get under my skin, and even fewer things get under my skin so much that I have to write about them. But guys who use spam to acquire leads… grrr…. From time to time our clients forward me what appear to be very real emails that they received, in the which claim to…
Google keeps us on our toes by making adjustments to their algorithms that keep our sites ranking well. Stay on top to stay ahead!
I don’t need SEO! In a perfect world, there is no need for search engine optimization. That’s right, no need. That’s because in a perfect world your website would be so incredibly popular and be full of awesome content that you would naturally rank for the terms that are important to the success of your…
NEWLY UPDATED GUIDE FOR VERSION 2.2.1 Here we will review all of the default settings to use with the WordPress SEO by Yoast Plugin (Version 1.5.2.8). A lot of the settings have great explanations right under it, so I’ll try to keep my notes specific only to things that can’t be found on the plugin already. WordPress…
The new year is bringing with it new SEO challenges. What is coming and what is a business to do about it? Embrace the changes. Adjust. Realize that the work required will ultimately result in better content and a better World Wide Web. This all translates into better income, but it is going to take…
Looking to add your website to Google but not sure where to start? Google has provided a pretty awesome tool for making sure your site is indexed in the search engines, as well as providing tons of information about the health of your website in regards to your search engine rankings. What tool is that…
As Las Vegas SEO specialists, page load speed is a metric we are constantly monitoring. We use many caching, image optimization, and minimization techniques in order to help load a website as quickly as possible. Google is paying attention to this as well, as Matt Cutts has previously stated. There are lots of ways to…
If you’re like most businesses, you’ve likely got SEO on your radar. But simply keeping up with business demands can be enough to keep you and your staff busy, while resources that can be allocated to improving your SEO may be scarce. If a good SEO company is on your Christmas list but doesn’t seem…
If you’re busy deciding on your holiday wishes, be sure that SEO is at the top of your list – so that your website can be at the top of some other very important lists! Search engine optimization should be a big part of your overall marketing strategy, so if you haven’t incorporated it yet,…
SEO techniques come in all different shapes and sizes, and beyond that they are constantly evolving. Through our research, the number one thing we have realized is that with Google, quality is key. If you can deliver a high-quality website with unique content, images, and design, Google will reward you accordingly. The same goes for…
With all good Search Engine Optimization, it’s good to have a flow chart to help direct your efforts. We tried to come up with all the work we perform on a website to help it rank better and have divided our efforts into four main focus areas. SEO Flow Chart Website Design: This is a…
Arguments can be made for Google being a one business company or a company practicing related diversification. I will discuss the reasons that suggest Google has structured both ways and then offer my personal opinion on how I think Google is structured. Google as a one business company Although Google has many different services, they…
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