Over the years since the Internet was created, millions and millions of websites have been created. Google came along in the early years of the Internet and started “crawling”, or, in other words, basically downloading copies of every website it could find. How did it find websites, you ask? Well in the early years it…
Admittedly there are way more oversights than we have listed here in this post… but these are at the top of our list!
What the heck is SEO? How do you get more of it? We’ve been working on SEO for a number of years now, let us try to simplify it for you.
Google provides quite a bit of information on what it takes to rank a website. We’ve summarized it for you.
As your site rises through the Google rankings, you’re starting to see more traffic to your site. You might also notice some weird SEO side effects. From strange keyword rankings to outright SEO attacks against your site, here’s what to watch for.
Google rankings can drop for a lot of reasons. If your rankings tanked, troubleshoot the problem here:
How do you know where your website is ranking in Google? The answer isn’t as simple as knowing what page of Google you’re on. Here’s how Google rankings really work:
Getting blacklisted by Google is no joke, so watch out for these black hat SEO tactics that can get your site permanently removed from search engine results.
Is it smarter to do your own SEO, or would you be wiser to delegate that responsibility to an SEO expert? This post helps you determine what strategy will work best for you and your unique business situation.
Tips for optimizing a site which we learned while spending 200+ hours on our site redevelopment. We spent the time so you don’t have to.
DIYing your SEO? Our experts put together these 6 quick tips to help you improve your search engine optimization and attract more traffic.
Google now penalizes websites that it doesn’t consider secure. Here’s what that means for your business, and what you can do to get secure.
Use this infographic as a quick reference. Here are 6 core principles of Search Engine Optimization that will bring new traffic to your site.
This one is a no-brainer, the Yoast SEO plugin is my top recommended plugin for SEO optimization. There are a million posts online as to why it’s the best… Just go give one of those a read if you need more information. Yoast offers a premium version of his SEO plugin which does have some…
Among the three main features offered by WP Optimize, our favorite is the link optimization option. Amongst the abilities found in that piece of the plugin are the following: Auto-create internal links based on keywords or category names in post content Auto-create external links based on keywords in post content (hello affiliate links?) Auto-add no-follow attribute…
SEOPressor is a bit of a secret weapon. We use this alongside our Yoast SEO plugin but use the features separately. This plugin gives the ability to do multiple keywords along with tying right into the recommended content. It also auto-decorates text in your content based on the keywords you choose. It will suggest keywords…
One greatly underutilized search engine optimization tactic is image optimization, specifically regarding file names. The culprit is when we buy that super awesome photo from iStock and when it saves to your computer the file name is iStock8183952730-50872937.jpg. That is the most uninformative name an image could have. Then without thinking, we upload that image…
Kwayy HTML Sitemap is a simple plugin that creates an HTML sitemap. The shortcode it generates can be placed on any page of your website (likely the Sitemap page). It also allows for ordering of post types as to rearrange them and show your more important content up top first, if you’d so desire. The…
We have gone through a lot of image optimization plugins in our day, a lot. They all have their different perks, but none of them gave us the full package until we were introduced to Kraken. Kraken is a premium plugin that optimizes images at a phenomenal rate. Their site beautifully demonstrates the optimization process,…
The Autoptimize (I hate trying to spell that) plugin is a HTML/CSS/JS minification and caching plugin. Easy setup, and quick configurations. Be sure to enable the advanced settings if you’re having any troubles with wonky-ness on your website after enabling some of the settings. There may be another box you need to check in order to…
The Glue for Yoast SEO & AMP plugin is what adds all the Yoast meta-y goodness to the AMP versions created by the AMP plugin. This plugin is a must if you’re using the WordPress AMP plugin. It’s an easy install, and Yoast even goes above and beyond by adding some custom styling options for…
The AMP plugin is a must if you want your website to possibly show up in the Google AMP Search Results. The AMP pages are basically super stripped-down versions of your webpage, using a slightly modified AMP-HTML markup that allows for super-fast page loads, basically instantaneous. This is awesome for a number of reasons. Upon activation,…
Kraken is a tool that optimizes images without sacrificing quality. And it’s pretty incredible. You almost can’t tell the difference. The results are saved bandwidth, storage space, and (of course) money. Check out the following high resolution image below and see if you can see any difference between the original and optimized images. Before and After Kraken Optimizes Your…
Are you trying to get off the couch and exercise more? Are you finally quitting smoking? How about adding money to that stock account or 401(k)? If you’re like most of us, you’re likely reflecting on the past year and determining how you can improve in the year to come. But if you run a…
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