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Marketing Strategy

  • Flowers on Fremont
    Marketing Strategy

    200 Roses for Flowers on Fremont

    ByAndrew Matthews February 17, 2016June 17, 2020

    Giving out 200 roses on Fremont Street was a great time. Check out what went down on February 14, 2016 with #FlowersonFremont.

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  • Marketing Lessons from the Super Bowl
    Marketing Strategy

    4 Digital Marketing Lessons from the Super Bowl

    ByKristen Radford February 2, 2016June 20, 2020

    Football isn’t the only thing to watch while viewing the super bowl. The commercials are ripe with Digital Marketing Lessons to be had!

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  • Marketing Strategy

    The Digital Marketing Trends that will Rule 2016

    ByKristen Radford January 5, 2016July 24, 2024

    It’s a new year, and that often means a new game plan for your business. Whether you’re looking to kick butt this year or just match your stellar year in 2015, a new year presents the perfect opportunity to up your digital marketing game. And we’ve got just the way(s) to do it. Here are…

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  • Marketing Strategy

    4 Ways to Take “The Force” Into Your Digital Marketing Strategy

    ByKristen Radford December 15, 2015August 28, 2021

    If you’re currently standing in line waiting to see Star Wars: The Force Awakens, well, we can’t say we’re not surprised. For the better part of a year, Star Wars pandemonium has awakened, well everywhere. And when it comes to truly making a mark on digital marketing, the beloved franchise really knows what it’s doing….

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  • Marketing Strategy

    Your 2016 Digital Marketing Bucket List

    ByKristen Radford December 10, 2015April 7, 2024

    We’re approaching the end of the year, and chances are, that means you’re reflecting on your marketing efforts over the past year. As you assess what you’ve done this year, you’ll naturally begin thinking of all those things you wish you’d done. Before you determine your goals for the coming year, think about everything you’d…

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  • Facts About Thanksgiving
    Marketing Strategy

    10 Little-Known Facts About Thanksgiving to Share With Your Customers

    ByKristen Radford November 17, 2015April 19, 2024

    It’s the week of Thanksgiving, and that means it’s time to reach out to customers to let them know you appreciate them. This year, why not give their mind a little gift too? Interesting Turkey-day Facts These interesting facts about Thanksgiving are perfect to share on social media or via text, email, or on your…

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  • Marketing Strategy

    5 Reasons to Use Gravatar.com

    ByKristen Radford July 17, 2015April 21, 2024

    So you already know that a great digital marketing strategy requires you to be online, be social, and be active. To get the brand exposure you’re looking for, you should be posting regularly to your own website and social media platforms, not to mention taking part in online conversations regarding your industry and your customers….

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  • Marketing Strategy

    The 5 Biggest Online Marketing Trends of the Year

    ByKristen Radford July 3, 2015April 13, 2024

    When it comes to online marketing trends, they tend to move pretty quickly. And if you’re not able to adapt to new trends and best practices, you could be missing out on some significant opportunities for growing your business. Here are the biggest trends we’ve been seeing in the world of online marketing this year…

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  • Canva
    Marketing Strategy

    How to Make Your $1 Photos Awesome

    ByKurtis Wankier February 11, 2015May 29, 2024

    In our previous posts we’ve shown you where to find affordable images and how to optimize images for the web. Now we know there are a lot of times when you want to take those awesomely optimized photos and add a bit of your own flavor to it, but let’s face it: who has time to…

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  • Death of the Stock Photo
    Marketing Strategy

    Death of the Stock Photo

    ByKurtis Wankier February 3, 2015May 29, 2024

    Or at least the ridiculously overpriced ones. You know as well as we do: a good article is only as good as the photos used to illustrate it. That’s why finding attractive, interesting and captivating photos (that don’t require taking out a second mortgage on your home) is a huge part of any effective website or content…

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  • Marketing Strategy

    NeONBRAND’s Top 3 “Tips” Posts of 2014

    ByKitty Lusby December 22, 2014April 21, 2024

    At NeONBRAND we like to share our knowledge of winning SEO practices. Much of our work, including meetups, online groups, and our blog posts are dedicated to helping other SEOs reach their goals. In this post we cover our top 3 “Tips” posts of 2014 that offered helpful information to our audience. We hope you’ve learned…

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  • Marketing Strategy

    Establishing Your Brand’s Voice

    ByKitty Lusby October 25, 2014May 21, 2024

    As an author for NeONBRAND, I spend the majority of my time studying trends in web content literature. The first thing I look for is a brand’s voice–or the literary tone and style that websites use to project the attitude of their company. Establishing your brand’s voice has everything to do with your audience, online reputation,…

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  • Marketing Strategy

    Smart Marketing: Nourish the Consumer

    ByKitty Lusby October 13, 2014June 17, 2020

    A shared keynote at this year’s Pubcon reminded SEO companies that smart marketing is all about helping consumers. Businesses that share valuable, original content with consumers are achieving marketable success. In a sense, winning SEOs practice “the more you give, the more you shall receive.” NeONBRAND takes a look on how this helpful strategy can improve your business….

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  • Marketing Strategy

    Critical Elements of a Great Brand Logo

    ByKurtis Wankier September 13, 2014June 17, 2020

    Many business owners think they own their brand, but in fact, that is not the case. A brand is the general public’s image of your business, and you only can hope to influence that image in a way that you want relevant consumers and potential customer in particular to think of your business. One of…

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  • Marketing Strategy

    Tracking URLs Help Identify Traffic Sources

    ByKurtis Wankier June 22, 2014June 17, 2020

    Tracking online marketing activity and the sources of useful and relevant online traffic can be done easily with some basic online tools and a little effort. Tools needed to track URLs include published content with a live URL link, the free Google URL builder, and a free Bit.ly account. The URL builder enables site owners…

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  • Online Buzz Can Boost Business
    Marketing Strategy

    Generating Online ‘Buzz’ Can Boost Business

    ByKurtis Wankier May 25, 2014June 17, 2020

    By creating regular communication with potential customers, you create a ‘buzz’ around your brand that helps attract customers.

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  • Marketing Strategy

    4 Digital Marketing Tips to Get You Back on Track

    ByFaith Stewart February 14, 2014June 17, 2020

    Marketing is such a different animal than it used to be. What used to be as simple as buying ad space in a newspaper or recording an ad for the radio turned into full on production with the invention of the television. Add to that the ever growing advertising “free-for-all” that is social media, from Facebook…

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  • Marketing Strategy

    Improve Website Visibility

    ByKurtis Wankier November 19, 2013April 18, 2024

    Among all the issues that face a business owner, trying to improve website visibility probably doesn’t get thought about all too often.  Even here at NeONBRAND our own website visibility is sometimes left forgotten as we’re busy working on everyone elses! Now that we’ve recognized the problem, how do we fix it? Improve Website Visibility: 2…

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  • More Traffic to Your Website
    Marketing Strategy

    Five Easy Ways to Get More Traffic to Your Website

    ByKurtis Wankier August 5, 2013June 17, 2020

    We know you want to encourage more traffic to your website; our tips will help you generate traffic quickly. If you’re like a lot of business owners, you likely depend on your site to market your business, offer product and service information and notify your customers of current events or promotions. But is your website…

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  • Fiverr Logo
    Marketing Strategy

    Running a Logo Contest on Fiverr.com

    ByKurtis Wankier February 16, 2013May 22, 2024

    We recently started a new project and as with most new web projects, we needed a new logo. We’ve used sites like 99designs.com and hatchwise.com in the past but had limited success and the price can be a bit high. So this time we decided to come up with something a little different. If you…

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  • Mayan Calendar
    Marketing Strategy

    Online Marketing Strategies: What NOT to Do

    ByKurtis Wankier December 21, 2012June 17, 2020

    Maybe those Mayans are onto something. And if you’re of the mindset that the world as we know it is ending next week, then by all means, DO everything we’ve listed below to watch your marketing strategies flush down the proverbial tube. However, if you’d like to make it your most successful year yet, steer…

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  • Marketing Strategy

    No Time for Marketing?

    ByKurtis Wankier September 20, 2012June 17, 2020

    When you’re running a business – especially your own, you probably find that all too often there aren’t enough hours in the day. With payroll, taxes, staffing, operations, products, vendors and countless other factors to worry about, it’s amazing if you can even find the time to actually market your business. Unfortunately, marketing is a…

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  • Tricks for Promoting Your Website Online
    Marketing Strategy

    Five Tricks for Promoting Your Website Online

    ByKurtis Wankier August 26, 2012May 21, 2024

    You’ve done your research, implemented your SEO keywords, continue to update your content, but what else can you do to promote your website online? Well, we have a few ideas. Unfortunately, we live in a world where information never sleeps, so your web promotion can’t either. Use a few of our tips below to keep…

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  • Sponsorships
    Marketing Strategy

    Sponsorships

    ByKurtis Wankier July 1, 2011June 17, 2020

    Peanut butter and Jelly, Sonny and Cher, cookies and cream: some things just go together. And when it comes to your business, NeONBRAND is here to find out who and what goes well with your project – with our specialized sponsorship services. Understanding the ins and outs of your business and products is crucial to…

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