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Social Media is Made of People
Facebook isn’t a website. Okay, technically Facebook.com is a website, but that’s not what makes Facebook so powerful. The essence of Facebook, the thing that makes it worth billions of dollars and helps it dominate a full 22% of the world’s internet usage, is this: Facebook is people. Twitter is people, too. Social media websites…
Prepare to Scrape Your Jaw Off the Floor
Did you see that? Social media might be the biggest shift since the industrial revolution. Some companies dismiss social media as a fad, but take a look at these numbers: Let’s talk about Gen Y (AKA Millennials) 50% of the world’s population under 30 years old. That means that there are a lot of people…
When is a Social Media Just a Buzzword?
Here’s the thing about social media marketing: It only works when you do. If marketing was easy, businesses wouldn’t spend billions of dollars every year hiring agencies like us to help them get the word out. Starting a successful business looks easy. Until you do it. In a free market, anyone can start a business. That…
The Social Media Gold Standard – Value
Social media marketing strategy involves more than Tweeting a link and raking in the money, as more businesses discover every day. DIY marketing is cost effective, but there’s a major learning curve. It turns out that social media strategy actually requires some, well, strategizing. Just like every other kind of marketing ever, the world of social…
Creating and Consuming Media – Where’s the Balance?
An integral part of creating great media is consuming great media. However: There has to be a balance. Spend too much time looking at other people’s work, and you’ll end up neglecting your own work, and possibly even suppressing your own creativity. Then again, if you work in a bubble without seeing what else is…
The Biggest Shift Since the Industrial Revolution
Social Media is the single biggest shift in our society since the Industrial Revolution.
