Blog
Death of a Newspaperman
News media — including newspapers, news weeklies and TV news programs — was struggling long before the 2008 financial crisis and subsequent recession. In 2009 alone more than 100 newspapers shut down across the United States. With 24-hour TV and web news cycles, physical newspaper distribution has become somewhat of an inconvenience. That combined with the…
Nike: Write the Future
If you haven’t seen it by now, you’ll see it in about 5 seconds when the movie loads, but Nike has just come out with a new three-minute advertisement entitled “Write the Future”. This film just set a new record for having the most views of any viral video in its debut week: 7.8 million….
Facebook Gifts!
A very easy way of showing that you care about your customers is giving them a nice gift that they can actually enjoy. Of course sending them a virtual rose is sweet, or giving them some rare sword on a Facebook game is nice, but when it comes down to it, giving them something actually useful…
Tracking the Right Data
There are probably times in your business life when you are faced with insurmountable amounts of data, and you need to know as soon as possible which data is essential, and which data is not. According to this article from mashable.com in the modern business world, it is essential that we tie our data analysis…
Guide to Facebook Ads
Marketing on Facebook has become one of the most powerful small business tools that have ever existed in the history of ever. And we’re totally not prone to exaggeration. Seriously, though, Facebook ads are everything a DIY marketer could possibly want: User-friendly Inexpensive Effective Lucrative Like every other type of marketing in existence, to get the…
Your actions are so loud I can’t hear you…
Or in other words, your customer service is so poor I can’t tell what you’re trying to sell. I’m sure you have felt this way before about many companies that you’ve had to deal with, but have you ever taken the chance to look at your own customer service? Customer Service is the “New Marketing”…
How’s the Toolbar at your Party?
Why Wibiya? Have you ever been to a party by yourself? Then you probably know how awkward it is to fit in and socialize while trying to ask what’s inside the spinach puffs. Well, Wibiya is designed to help the customers (the guests) navigate the social aspects of your website (the party). Nice and easy….
Twitter Business Center
This is a pretty big deal for a few reasons. Mainly, the ability to communicate with people one on one, without having to follow them first. According to Twitter, “only a handful of accounts have these features presently,” but it will expand on a gradual basis to more accounts. One of the biggest additions is…
A Cool Little Facebook Helper
This is such an awesome tip! And it really works. If you have more than 100 friends on Facebook, this will save you a TON of time. How to Select all your Facebook Friends at Once. Marketing to your friends on Facebook can get annoying fast – legging groups come to mind immediately – but there…
Social Media is Made of People
Facebook isn’t a website. Okay, technically Facebook.com is a website, but that’s not what makes Facebook so powerful. The essence of Facebook, the thing that makes it worth billions of dollars and helps it dominate a full 22% of the world’s internet usage, is this: Facebook is people. Twitter is people, too. Social media websites…
Prepare to Scrape Your Jaw Off the Floor
Did you see that? Social media might be the biggest shift since the industrial revolution. Some companies dismiss social media as a fad, but take a look at these numbers: Let’s talk about Gen Y (AKA Millennials) 50% of the world’s population under 30 years old. That means that there are a lot of people…
When is a Social Media Just a Buzzword?
Here’s the thing about social media marketing: It only works when you do. If marketing was easy, businesses wouldn’t spend billions of dollars every year hiring agencies like us to help them get the word out. Starting a successful business looks easy. Until you do it. In a free market, anyone can start a business. That…
