Penguin 3.0 Update is a “Refresh”

Google’s Penguin update is finally here and SEOs anxiously await results of the rollout that began last Friday, October 17. The Penguin algorithm, known unofficially as Penguin 3.0, was released without an official announcement nor any information on the update. It wasn’t until this morning that we heard from Google’s Pierre Far about what we…

2014 U.S. Search Awards Recap

The  2014 U.S. Search Awards were held on Wednesday, October 8th during Pubcon at the Las Vegas Strip’s iconic Treasure Island Hotel. Representative judges from a number of digital marketing companies, including FMB Media and Omni Marketing Interactive, named a total 20 recipients at the biggest US Search Awards celebration yet. U.S. Search Awards Big Wins Taking…

Improve Site Security

Improve Site Security and Search Rankings

Many people don’t correlate site security with search engine rankings, but Google officials recently announced they are going to include site security measures among algorithm considerations for ranking sites. Google officials this month announced they are going to add SSL and HTTPS security protocols to the algorithm ranking signals that ultimately will improve the site…

Marketers Need to Prepare for New Apple Search Engine – DuckDuckGo

Apple and its popular Mac computers hold between about 10 percent and 20 percent of the personal computer and laptop computer markets. But it holds a much firmer grip on the mobile phones and tablet markets, which have been growing in importance among marketers. But with Apple recently announcing plans to allow a new search…

How to do White Hat Link Building – With a Little Black Hat Too

I don’t need SEO! In a perfect world, there is no need for search engine optimization. That’s right, no need. That’s because in a perfect world your website would be so incredibly popular and be full of awesome content that you would naturally rank for the terms that are important to the success of your…

Yoast makes blog SEO basics easy

The Ultimate Guide to Setting Up WordPress SEO by Yoast Plugin

NEWLY UPDATED GUIDE FOR VERSION 2.2.1 Here we will review all of the default settings to use with the WordPress SEO by Yoast Plugin (Version 1.5.2.8). A lot of the settings have great explanations right under it, so I’ll try to keep my notes specific only to things that can’t be found on the plugin already. WordPress…

Managed WordPress Hosting – Before and After WPEngine

As Las Vegas SEO specialists, page load speed is a metric we are constantly monitoring. We use many caching, image optimization, and minimization techniques in order to help load a website as quickly as possible. Google is paying attention to this as well, as Matt Cutts has previously stated. There are lots of ways to…

SEO Techniques for 2016

SEO techniques come in all different shapes and sizes, and beyond that they are constantly evolving. Through our research, the number one thing we have realized is that with Google, quality is key. If you can deliver a high-quality website with unique content, images, and design, Google will reward you accordingly. The same goes for…

SEO Flow Chart

With all good Search Engine Optimization, it’s good to have a flow chart to help direct your efforts. We tried to come up with all the work we perform on a website to help it rank better and have divided our efforts into four main focus areas. SEO Flow Chart Website Design: This is a…

Google Case Note Review

Arguments can be made for Google being a one business company or a company practicing related diversification. I will discuss the reasons that suggest Google has structured both ways and then offer my personal opinion on how I think Google is structured. Google as a one business company Although Google has many different services, they…