Digital Marketing and SEO Dictionary

The words or phrases that are relevant to your business’ success. Often the best keywords are those that are searched most frequently in the search engines.

The act of paying the search engines to display your website and text at the top of the search result pages.

When using paid ads on search engines, when an end-user clicks on the paid ad that click registers a charge to the advertiser.

Short for alternative text, the alt tags used with images to describe the visual element of an image contextually. In WordPress alt tags are easily manipulated with the visual editor but are normally found in the HTML code of the site.

Short for hypertext reference, hrefs is often used when describing where a link on a website is pointing to.

The numbered position of your website on a search result page for a related keyword to your business. Usually count is done by starting with 1, after the ads, counting down till you reach the bottom of page 1 then go to page 2 and commence counting again.

The first page of results returned after performing a search query on a search engine. Usually the first page includes the top ten organic results but can change if the query is deemed to be locally relevant.

Clickable text (a link) found on a website, that you do not own, which directs the website visitor back to your website.

Self generated text, often including images and/or video, that is written to share a perspective and increase the amount of text found on your website.

Text, images, videos, audio, etc which are created in order to share a perspective.

Code that is read by the search engine which helps interpret the meaning of a web page.

Short for uniform resource locator, the words used to identify the ip address of a specific server where a website resides.

The proactive effort of trying to increase the number of links located on other people’s website that point back to a single website.

The visible text, usually identified with an underline, that when clicked it takes the user to another page on the web.

Short for What You See Is What You Get, a tool often used for users to more easily edit content on the web. Replaces the standard HTML code.

Originally created by Google founder, Larry Page, an algorithm that outputs the value of a domain based on a number of factors.

The act of creating the visual component to a website using tools such as Photoshop or Illustrator to come up with a rendering.

Every website on the web has to “live” somewhere. The place where your website “lives”, is on a server usually located in a secure website. The person who owns the server is usually considered the host, and the service they provide is called hosting.

Short for electronic commerce and is the act of selling products or services online.

An acronym used to describe a content management system (ie. WordPress).

A platform installed on web servers and used to control the content of a website from a user friendly administration area.

The shortened term for application, usually refering to a mobile application.

The look and feel of a website.

An acronym for Document Object Model, referring to the contents of a web page.