Hangout (Google +)

An instant messaging platform created by Google, used to contact those who also use Hangouts.

Hashtag

A term or phrase, with a hash mark (#) as its precedent, used as a keyword to further search for a popular topic followed through social media, typically seen throughout “posts” or “tweets”.

Impressions

An estimate of the amount of web users who view an ad or webpage with a particular ad, or how many times the ad was loaded onto a page. Clicking the ad is not taken into consideration when configuring an impression.

In Google Search Console, the number of times a site appeared in a searched result.

Like (Facebook)

Affirmation of a post by another user.

The Facebook like button is designed as a hand giving “thumbs up”. It was originally discussed to have been a star or a plus sign, and during development the feature was referred to as “awesome” instead of “like”. It was introduced on 9 February 2009.[4] During May 2016, Facebook introduced reactions – a new way to express peoples emotions to Facebook posts. Some reactions included “Love”, “Haha”, “Wow”, “Sad”, or “Angry”. – Source: Wikipedia

Mention

A tagged reference of another user on social media.

News Feed (Facebook)

Updates (posts or pictures) from your friends or people you follow, or sponsored posts listed on your home page.

Periscope

A platform to watch live broadcasts from a mobile device.

Links

A clickable word or set of words, often identified by an underline, that when clicked takes you to a different page on the internet, whether on the same website or on a different website.

Links are made up of an html anchor tag containing a reference to the existence of another webpage.

Anchor Tag

Anchor Tags are an HTML element formed with the following structure:

<a href="/?p=7426">Anchor Text</a>

When properly implemented, the end result typically looks like this:

Anchor Text

Anchor tags are found throughout the web, wrapping around things such as text, images, graphics, videos, and more.

The anchor tag is used to send the website visitor to a different page on the web when clicking the item wrapped by the tag. In the above example, clicking on the word “Anchor Text” would send you to https://neonbrand.com/definition/anchor-text/. The same would apply if the anchor tag wrapped around an image or other items, clicking that item would take you to the subsequent link found in the anchor tag.

When an image or other item is wrapped in an anchor tag, it is usually denoted by a change in the cursor style of your mouse from a text highlight cursor to the hand cursor. Like this:

Anchor Tag Cursors

Anchor Tag Elements

There are a number of elements accepted inside of the anchor tag. The elements should be included within the first set of triangle brackets (ie. < and >). The list of approved elements as of HTML5 are as follows:

Download Element

The download element is new to the HTML5 markup for an anchor tag. This is an interesting element because it tells the browser that instead of following the link to the destination, that instead whatever the anchor tag is linked to should be downloaded to the browser instead. This is simply implemented by adding the word “download” to the anchor tag like this:

<a href="https://neonbrand.com/app/uploads/2015/08/Kenny.jpg" download>Kenny's Picture</a>

Fully formed link looks like this, clicking will force the download of the image:

Kenny’s Picture

For a little more customization, you can actually enter a name into the download element that will rename the file to be downloaded to whatever you would like. So in the above image, we’re going to change “Kenny.jpg” to “Awesome.jpg” by adjusting the link like this:

<a href="https://neonbrand.com/app/uploads/2015/08/Kenny.jpg" download="Awesome.jpg">Kenny's Picture</a>

And by clicking below, you’ll see the image is now named Awesome.jpg when downloaded.

Kenny’s Picture

Search Engine Optimization (SEO)

Search Engine Optimization is the act of creating a better web by improving the programming and user experience on individual websites as well as informing other websites of it’s existence via link outreach and social media. By improving websites with Search Engine Optimization, search engines like Google, Bing and Yahoo will thereby show the website for terms related to that website and drive traffic accordingly.

SERP

SERP is an acronym for “Search Engine Ranking Pages.” SERPs are a listing of results returned by a search engine in response to a keyword query.