Some years ago, bidding on keywords and ranking high on search engine results used to be relatively easy. Online marketers needed to simply mention a keywords a couple of times while providing virtually any content at all that was loosely related to the keyword search. Affiliate marketers dominated many search engine results, and business that…

Headers are fickle things. Sometimes they are wanted. Other times they aren’t. Aside from the fact that most successful blogs and websites use them, it’s a reasonable question for one to ask what use they have when it comes to search engine marketing. Other than to help break up and organize content, which make pages…

Information is thrown at us in so many shapes and forms these days that we are on overload. This poses a problem for us in receiving information because it is all vying for our attention. The challenge for those who want us to pay attention to their information is to make the information they throw at…

Most businesses now must have a presence online in order to extend their marketing reach and draw in the maximum amount of potential customers, clients and others. But when using search engine marketing (SEO) strategies and tactics, many modern marketers make the mistake of not tracking the types of traffic their SEO campaigns are bringing…

Few things get under my skin, and even fewer things get under my skin so much that I have to write about them. But guys who use spam to acquire leads… grrr…. From time to time our clients forward me what appear to be very real emails that they received, in the which claim to…

Staying ahead of the competition with online marketing efforts means staying ahead of the curve when it comes to adapting to new innovations in the marketplace. With online marketing, that new innovation in mobile marketing and the rising influence of smartphones, iPads, tablets, and other mobile devices that make it a lot easier to obtain…

Google keeps us on our toes by making adjustments to their algorithms that keep our sites ranking well. Stay on top to stay ahead!

Darwin once suggested that the survival of a species depended on its adaptability to its ever changing environment. The same can be said about business. Businesses have the obligation to keep up with the times to ensure its survival. Social media has been the saving grace for a lot of businesses that perhaps don’t have…

As a social media specialist it’s important for me to stay up on the latest, which can be a little tricky in an industry that’s so young and unpredictable. But these shifting sands aren’t only perilous for me. The social media companies themselves have to adapt or die. Being cool and relevant today most definitely…

Guest blogging is one of the new kids on the SEO scene. Okay, so it isn’t really all that new, but its effectiveness is new. It has always been effective, but now writing a guest blog has become a much more effective means of SEO than, say, article submission. It used to be that a…

Article submission as an organic SEO technique can still work, sort of. The old days of submitting articles to a bunch to e-zines are over. Article submission websites as they became much less effective after some of the more recent Google updates. There are ways to make article submission, in a somewhat different outfit, work,…

The term “white paper” used to refer to a government document designed to explain certain governmental policies.  Over time however, the term has come to refer to a document that explains pretty much anything, most often something that someone is trying to sell.  To this effect, it has become a powerful marketing tool in many…