Darwin once suggested that the survival of a species depended on its adaptability to its ever changing environment. The same can be said about business. Businesses have the obligation to keep up with the times to ensure its survival. Social media has been the saving grace for a lot of businesses that perhaps don’t have millions of dollars to spend on advertising. It’s not uncommon for a business to have a website, a Twitter feed and a Facebook page, but what about an Instagram account? Is an Instagram account necessary?
A #Hashtag Paints a Thousand Words?
I am a firm believer that a picture paints a thousand words. What could those thousand words say about your business? Whether you provide a service, or produce an item, you need to be able to reach a varied audience quickly. The first step would be to plan “hashtags” that would best describe your business. A “hashtag” is a word or a phrase that is preceded by the pound symbol (#). For example, if you are a shoe aficionado, you may explore the hashtag #shoes or even, #shoeaficionado. Notice that when using a phrase instead of just a word in your hashtag, there are no spaces. These hashtags serve as hyperlinks to unite followers to the topics that interest them. It’s a great way to explore and discover accounts that may have normally been ignored. Hashtags are a great way to drive traffic towards your account and ultimately to your website. You build a following and then those followers have followers that may ultimately follow you.
It sounds like a lot of work and it is. A lot of companies are now hiring persons whose sole job is to promote and market the business via social media. It’s a worldwide market that never sleeps and all you need is the right connection.
What tips has your business used to find success with social media?