Unsurprisingly, Facebook has conquered some new virtual territory – the video chat. Powered by Skype, Facebook announced the integration of video chat (via video chat, appropriately) at its headquarters in Palo Alto.
But what does it mean?
So in case you’ve been thinking the social media world can’t replace your face-to-face interaction, think again. Video chat means utilizing your Facebook fan base as a video audience for unveiling new products, making big announcements, or video-promoting sales and events. Basically, it means getting in your customer’s face (in a good way), a lot more often.